How to Use the Exclusive Cyber Monday Divi Layout Pack for Online Stores and Bloom to Incentivize New Visitors with a Coupon Code

This year, getting yourself a Cyber Monday membership to Elegant Themes means getting a bunch of free stuff to go along with it! Sure, you’ll get a 25% discount, but if you buy a new Elegant Themes Membership or upgrade an existing account you will also receive 6 free and exclusive layout packs that are ONLY available for download during our Cyber Monday sale. (Don’t worry, existing Lifetime Members get them, too–just log in to snag yours!).

Download The Exclusive Layout Before It Disappears!

Already a Lifetime Member? You can download the pack right now, no need to partake in our Cyber Monday sale!

A Quick Look at the Online Store Layout Pack

I gotta tell you–this is one of my favorite layout packs yet. It’s simple, gorgeous, and downright folksy. Perfect for mom-and-pop shops, hipster boutiques, antique stores and more, your customers won’t be able to resist throwing money at you when they see this pack on your page.

Landing Page

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Already a Lifetime Member? You can download the pack right now, no need to partake in our Cyber Monday sale!

About Page

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Already a Lifetime Member? You can download the pack right now, no need to partake in our Cyber Monday sale!

Contact Page

Download The Exclusive Layout Before It Disappears!

Already a Lifetime Member? You can download the pack right now, no need to partake in our Cyber Monday sale!

Categories Page

Download The Exclusive Layout Before It Disappears!

Already a Lifetime Member? You can download the pack right now, no need to partake in our Cyber Monday sale!

Shop Page

Download The Exclusive Layout Before It Disappears!

Already a Lifetime Member? You can download the pack right now, no need to partake in our Cyber Monday sale!

Get the Exclusive Cyber Monday Layout Pack for Your Online Store

Just in case you missed it, this layout pack (and the other Cyber Monday/Black Friday exclusives) are only available for a limited time. So you’re definitely going to want to save 25% on any existing-member upgrade or new lifetime membership. And if you’re already a Lifetime Member…awesome! You get the 6 exclusive layout packs, too!

Download The Exclusive Layout Before It Disappears!

Already a Lifetime Member? You can download the pack right now, no need to partake in our Cyber Monday sale!

How to Use the Exclusive Cyber Monday Divi Layout Pack for Online Stores and Bloom to Incentivize New Visitors with a Coupon Code

For the rest of this post, I am going to guide you through using our amazing plugin, Bloom, to take your new online store and make it so that your visitors get a once-in-a-lifetime coupon offer they won’t be able to resist.

Bloom is an email opt-in plugin. You can customize it for pretty much any situation you want, and that means you don’t always have to use it to simply collect emails. I mean, that’s what it’s designed for, but I wanted to think a little out of the box on this one.

Make the Coupon in WooCommerce

First off, make sure you have WooCommerce installed on your site. You can grab it from the plugin repository for free. Once it’s installed and activated, you’re going to head over to the WooCommerce -> Coupons menu in your dashboard.

This is important, so make sure you get it right. You are making the coupon you’ll offer folks, and since we’re making it a once in a lifetime opportunity for them, we’re gonna make it awesome–99% off. Ridiculous! (You can set it to a more reasonable discount when real money is involved, obviously. Perhaps something like the amazing 25% off all Elegant Themes memberships that we’re offering right now!)

Whatever text you put into the top box labeled Coupon Code is what they will enter as they checkout, so make it something memorable. I chose once in a lifetime.

Make the Opt-in

Once you have a coupon code, head over to the Elegant Themes member’s area and download Bloom. Then you should do the normal thing of going to Plugins -> Add New in your WP dashboard. Once that’s done, you will have a new Bloom option in your menu, and when you click it, you’ll get a clean slate for your optins. Hit New Optin and pick Pop Up

The next page is layout, and honestly, I don’t think the layout matters too much here. I chose the default one and moved on to the setup tab.

I connected my Mailchimp account and created a new list for people to subscribe to through this opt-in alone. You can have it direct to any list you want, obviously.

Designing the Coupon Opt-in

When you start designing your opt-in to match the beautiful online store layout pack, you will need to pick an image and all your font-tastic goodness, as well as some super-amazing, eye-catching copy so that people don’t dismiss your plugin outright.

Because that’s where we’re including our coupon code. (Now, if you want, you can also make it so that they have to subscribe to this email list to get the code instead of including it in the modal’s copy. Entirely up to you.)

Here’s what I chose, since I am giving away a huge discount, and I want them to know that when they close this modal they will not be able to see it ever again:

Enter the code once in a lifetime at checkout to get a crazy discount on your entire order! You’re going to put me out of business! But this offer goes away the moment you close this window! You will never see it again! Don’t miss out!

Kenny and his design team already picked some amazing colors, too, so let’s not mess with perfection. You want to make the main background color #422a20, the text to be light, and the form background color #cdbcac. And since red buttons convert better, let’s go with #ff0000 for that.

In terms of the image that’s displayed, I like the stars that came with the layout pack. I just thought they looked nice. In the end, this is what your pop-up will look like:

Here’s the whole page as its set up above.

Making It a Once-in-a-Lifetime Chance

Now, Bloom is pretty and easy, as you can see, but the real magic is in the display settings. Once you’re there, you are able to tell when, where, and to whom your coupon code will display.

The important option here is the Display Once Per Session. You can set it to display otherwise however you want–with a scroll, a click, after a set period of time, whatever. But if you want to use Bloom to give your customers a one-chance-only coupon, pay attention to Display Once Per Session.

With this option enabled, you get to set how long a session lasts. For most sites, it’s a few days to a week. But for us…well, we want it to be essentially forever (or until you decide to change the coupon code or promotion).

I chose to set the session length to 365 days. Yep, a year. Instead of setting it to a gazzilionty-million days, I figure that I’ll definitely change the promotion within a year. Honestly, you’ll probably change it sooner than that, so 90 or 180 days may be sufficient for your Once-In-A-Lifetime offer, especially if your customer base has a lot of turnover rather than repeat business.

As long as you choose a sufficiently long period for your session, it will create the effect of a once-in-a-lifetime coupon for any visitor to your site. When they leave and return, refresh, or just close the pop-up, they will not see the Bloom opt-in again.

I have also put the pop up to display on everything on the site, so no matter where the new visitors hit, they get the offer. You can, however, set it to specific categories, pages, posts, or anything else you want with Bloom’s settings.

Pretty cool, huh?

You Know What Else Is Cool?

The Cyber Monday deals we’re offering on Elegant Themes memberships! This use case is part of our Black Friday Deal where we share 6 FREE limited edition layout packs with Black Friday customers and lifetime members. By joining our empowered community during these days and becoming a member, you’ll get:

• 25% OFF EVERYTHING (EVERYTHING!)
• All of the 6 layouts packs for free
• Access to our awesome themes and plugins
• Bonus Prizes

Seize the opportunity and become a member today by going to our Cyber Monday Deal Page.

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