Creating online content isn’t just something you can do for fun. You can also turn it into a full-time career. If you have the right skills, there are many content creation jobs that may be an excellent fit for you. The best part is, as a WordPress user, you have a lot of knowledge that’s highly valuable in this field. Using WordPress not only teaches you how to run a website, but can also prepare you for a wide range of content roles. Below, we’ve covered ten you might consider.
Let’s jump right in!
1. Tech Writer
The term “tech writer” is a bit vague. Most people with this title create content about software, hardware, startup news, and other topics related to the technology industry. You might pursue this type of job as a freelancer, or be hired by a company to create articles about their products:
Working with WordPress provides you with a solid foundation for keeping up with this fast-paced role. As with most blogging jobs, tech writing gigs will require you to:
- Have blogging or writing experience
- Be comfortable testing and explaining new technologies
Creating and growing a website using WordPress likely means you fulfill both criteria.
2. Web Development Writer
As a web development writer, you can work on a broad range of projects, such as:
- Web development tutorials and online courses
- Development software reviews and comparisons
- Documentation for software and other tools
Having a background in web development will enable you to apply for a lot of specialized content creation positions:
If you enjoy writing and you’re comfortable with code, web development blogging or other content jobs often pay a lot more than more generalized roles. The requirements for this position filter out a lot of “jack-of-all-trades” content creators, so the competition is usually less fierce as well.
3. Web Copywriter
Have you ever wondered who writes all the copy that goes into homepages, About Us sections, and product descriptions? The answer is, it could be you.
Writing copy requires some level of marketing know-how. It’s important for this content to be engaging enough to keep visitors on the website, and convincing enough for them to convert.
If you’ve been running your own website for a while, you already have some experience in this regard. WooCommerce users may be able to find even more opportunities due to their online retail knowledge:
Proving you created and grew a website that gets a decent amount of traffic and conversions can be enough to land you some entry-level web copywriting positions. Even so, you’ll want to brush up on your marketing skills if you’re going to find higher-paying content creation jobs in this area.
4. Marketing Copywriter
The same skills that can come in handy when producing web copy can also be useful when it comes to advertising. As a marketing copywriter, you’ll create multiple types of campaigns, including those that target search engines, social media users, and email lists.
If you launched a WordPress website as a way to make additional income and succeeded, you probably have some decent sales chops. That experience can be valuable to many brands:
Keep in mind – as a copywriter, you’re not responsible for running campaigns, which is an entirely different skillset. Your job is to create content for them, usually under a digital marketer’s direction.
5. Digital Marketer
As a digital marketer, you may still be writing copy, but at a higher level. This position is often responsible for coordinating a brand’s visibility efforts across multiple channels, including blogs, social media, video platforms, and more:
As a website owner, you’re probably already experienced in managing multiple marketing channels. It’s not unusual for WordPress blogs to also have a presence on social media, run email lists, publish ads, and more.
To be fair, digital marketing for a blog is a whole different ball game than holding this title at even a small company. If you want to pursue content creation jobs of this nature, some online marketing certifications won’t hurt.
6. Search Engine Optimization (SEO) Specialist
A big part of growing a successful website is understanding the basics of SEO, such as proper keyword usage and research. There are many businesses that know these techniques are important, but aren’t sure how to tackle them. That’s where you can step in to help:
These content creation jobs usually involve a fair amount of writing and editing. However, your primary goal is to make sure the site you work on follows SEO best practices. Keeping up with new algorithm developments is also a key responsibility.
To land this type of job, you’ll also want to become familiar with popular tools such as Google Keyword Planner, SEMrush, and Ahrefs. Excellent SEO specialists are rare, so the more prepared and knowledgable you are, the better chance you have of snagging an open position.
7. Content Creator
Content creators can wear many hats. “Blogger” is certainly one of them. However, you can also exercise your creative skills to come up with promotional video scripts, manage social media accounts, and generally help businesses with many types of needs.
While there are some traditional office jobs for content creators, they tend to work for themselves. If this sounds appealing, you may want to consider:
- Launching new niche website projects to reach different audiences
- Expanding your brand into other mediums, such as YouTube videos
- Creating more in-depth content for your existing audience, such as e-books
Another option is to look for project-based freelance gigs. This could include creating a promotional video for a brand’s new product, writing a series of guest posts, or other similar arrangements.
8. Content Strategist
You can be a fantastic blogger with a firm grasp of SEO. However, unless you have an overarching plan for your content, it’s going to be hard to grow your audience.
Content strategists help others plan post topics to cover. They’ll also do research to determine when and where to publish them, and who to write them for.
Your goal as a content strategist is to help clients break from a model where they post randomly, hoping for results, and instead provide a more targeted approach. You may or may not be directly involved in day-to-day content creation.
However, you’ll likely manage an editorial calendar, and your input will point writers in the best direction. For this type of job, you’ll need several years of experience running a successful blog, or more than one.
9. Freelance Blogger
A lot of businesses rely on their blogs to bring in a sizable portion of their online traffic. For that strategy to work, they need to publish engaging new content consistently.
The larger a website grows, the more difficult it becomes for a single person to keep up a steady stream of content. If you’ve been working with WordPress for a while, you may be familiar with that problem.
At some point, if businesses want to keep publishing regular content, they may need to consider hiring freelance bloggers:
Qualifications for freelance bloggers tend to vary a lot. Usually, you’ll need a portfolio of writing samples for clients to take you seriously. An active WordPress website with a decent following can fulfill this requirement.
10. Content Editor
As you can see, there are many content creation jobs available that focus on producing content. However, all that writing means there’s also a huge demand for skilled editors.
Excellent editors are worth their weight in gold. When it comes to online publications, this role may also involve formatting content for the web. That’s where experience with the Classic and Block Editors can come in handy:
While running your WordPress site, you’ve probably edited and formatted your fair share of articles. Combine that with a strong grasp of basic grammar rules and attention to detail, and you have the makings of a solid editor.
When editing web content, you have access to several powerful tools that can help you work more efficiently. Grammarly, for example, can help you catch basic mistakes so you can focus on larger concerns.
Conclusion
If anyone ever tells you blogging or creating your own website as a hobby is a waste of time, pay them no mind. Using WordPress can teach you web development basics, how to create and manage quality content, and much more. All those skills are highly valuable and provide many career opportunities.
As for what types of content creation jobs you can get thanks to your WordPress experience, the options are numerous. You can be an SEO specialist, a tech writer, a full-time content creator, or even manage a digital marketing team.
Do you have any questions about how to apply for content creation jobs? Leave them in the comments section below!
Article thumbnail image by TarikVision / shutterstock.com
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