Blog

The foundations of good search engine optimization (SEO) start deep within the “guts” of your website. Much like a physical building needs solid foundations, your new website needs strong SEO foundations to support the task of generating free organic traffic after...

Continuing education is one of the best investments you can make in your future. By learning new skills and techniques, you can open up a world of opportunity. To put it another way, professional development is something that should never be ‘over’. These days, you...

Looking for people-centric marketing metrics to track and analyze your customers and prospects? Are you using the reports available inside of Facebook Analytics? In this article, you’ll discover five Facebook Analytics reports to help you make data-backed business...

If you’ve had to look for a job within the last few years, you probably don’t need an introduction to LinkedIn. It’s the biggest online professional network in the world, with hundreds of millions of users. However, to get the most out of it, you’ll need to know how...

Want to document how your business should market and communicate on social media? Wondering what you should cover? In this article, you’ll find seven critical elements to include when you create a social media marketing style guide. #1: Define Your Brand Identity...

Of all the questions that arise regarding WordPress installations, one of the more common ones is what’s the difference in a subdomain or a subdirectory? The two share commonalities, sure, but when working with WordPress, they provide entirely separate functions, each...

When sharing new blog posts on your website, it’s important to make the reading experience as easy as possible for your visitors. That means getting rid of as many distractions as possible, while still matching the branding on of your website. It’s also important to...

Divi UI kits are a different type of layout. They can include full pages, but rather than only providing a full-page design they mostly focus on one thing, such as headers, footers, sections, and specific modules. They often provide more detail in styling for a module...

How often do you have the need to take a screenshot of something online or on your desktop? How often do you have to add some kind of note or scribble to make something in the screenshot more noticeable? In my case, it’s at least once a day. If you are a content...

Metrilo for WooCommerce is a growth tool for ecommerce brands that combines in-depth data with customer retention strategies. Analytics tell you all about your marketing and sales efforts, and customer engagement tools maximize the customer experience and encourage...

WooCommerce is an ecommerce tool for WordPress that lets you sell digital and physical goods. If you’re selling physical goods, it’s important to understand all of the shipping options available to you and how to configure them to suit your needs. There are a lot of...

Want more clicks and engagement on Instagram? Looking for tips on writing that converts? In this article, you’ll find techniques for creating compelling Instagram ads, captions, and bios that deliver results. #1: How to Write Instagram Ad Copy That Converts Instagram...

Want Facebook’s AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions? In this article, you’ll learn how to use Facebook’s Multiple Text Optimization features so you can effortlessly customize your...

Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process? In this article, you’ll discover how to deliver personalized video messages to qualified Facebook leads at scale. Why Create Personalized Video Messages?...

Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year....

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is an Instagram...

I some cases, keeping a sidebar on mobile can be a bit of overkill. Users are happy to scroll through relevant info on their tablets and phones (to a point). But when you have a significant amount of sidebar content after the main content of the page, users may never...

Knowing who your customers are is key to any business. Demographics such as age, gender, and socio-economic status can help with that. However, raw numbers don’t paint the whole picture. To really understand your audience, you need to get inside their heads, which is...

Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos? In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube...

Sticky Sidebar CTAs are extremely effective at grabbing the attention of visitors without being overbearing or distracting. The trick is to include one or two elements in the sidebar that “stick” or stay fixed on the side of the post content as the user scrolls down...

Resumes lay out facts. They give prospective employers an idea of who you are through carefully chosen data points. Which is why they seldom tell the whole story. Another applicant might look better if you consider qualifications alone, but who you are also plays a...

Want more engagement on your Instagram posts? Wondering how to entice people to engage with you on Instagram? In this article, you’ll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content. #1:...

Food bloggers and recipe creators know how important it is to have a consistent look to the recipes they publish. A common solution is to use a recipe card plugin but that comes with design limitations. Now, with the Divi Theme Builder, you can create your own recipe...

A common complaint regarding team chat apps like Slack, Discord, and Microsoft Teams is that your communication lives on someone else’s server. For those whom security is at the forefront of their list of needs, swapping to a team chat that isn’t entirely under...

Do you want to promote limited-time offers this holiday season? Wondering how to create an automated Facebook ad sequence to deliver daily specials? In this article, you’ll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive...

Divi is an ideal theme to build any type of photography website. It has all of the tools and features a photography website would need regardless of the focus (snicker) of the site. With Divi’s modules, you can build a site to show your photos, skills, and your...

After taking OpenShotThe open-source video editor for a spin, I bring you an overview and review of its interface, tools, and possibilities.  For a free video editor, it seems pretty complete, but you’ll only know if it suits your needs if you try it out first....

It’s that time again for our monthly Divi Showcase, where we take a look at ten awesome Divi websites made by our community members. Each month we showcase the best Divi websites that were submitted from our community and today we want to share with you the top ten...

Knowing how to create successful online courses is a content marketing strategy with lots of potential. All you need is knowledge about something you’re passionate about, an online presence and some time on your hands. Regardless of the size of your company, selling...

Creating an animated promo bar for your page template in Divi can be a great way to advertise products and deals in style without having to rely on a plugin. Using Divi’s powerful design features, you can build the promo bar visually when editing a template in Divi’s...

There are a number of times when you may want to change the author of a WordPress post. For example, if you have a ghostwriter (or several), the original author won’t be the person who you want a post published under. If you have a content hub with a lot of writers,...

Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, I interview Marcus Sheridan on the Social Media Marketing Podcast. Marcus is a renowned keynote speaker and the author of...

Are you looking for a clean and minimal product page design for your online shop? Today we’ve got a design inspired by the Japanese aesthetic. This is a common style for minimal Japanese magazines and websites. It makes it easy to read the text, see the products and...

Google sits at the top of the internet food chain. The company influences (or dictates) a lot of what happens online. And their new image format, WebP, continues that trend. With page load speed being increasingly important (primarily because of Google Page Rank),...

Are you targeting cold, warm, and hot audiences with Facebook ads? Wondering what types of ads work best with each audience? In this article, you’ll discover how to use six types of Facebook ads to move people further along the customer journey. 2 Facebook Ad Types...