Is Facebook Organic Marketing Dead?

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on...
McDonald’s Bites on Big Data With $300 Million Acquisition

McDonald’s Bites on Big Data With $300 Million Acquisition

The fast-food giant’s largest acquisition in 20 years is bringing machine learning to the drive-thru. Mention McDonald’s to someone today, and they’re more likely to think about Big Mac than Big Data. But that could soon change: The fast-food giant has...

How to Make Your Headline Pop with Divi’s Animation Settings

Your headline is usually the first thing people read when they’re visiting your website. Besides having a really good headline, it’s also important to make people notice and actually read whatever it is you’re showing them. Headlines usually don’t go unnoticed because of their size and central position in the hero section, but if you […]

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Bringing Intentional Living Practices to the Workplace

Reject buzzwords all you want, but leave “intentional living” alone. It sounds new age-y and spiritual on the outside, but intentional living is actually about the effort it takes to do something other than drift through life. When it comes to living intentionally for the sake of your career, abstract daydreaming isn’t going to cut […]

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How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. What Are Google Analytics Ecommerce...

10 Metrics to Track When Analyzing Your Social Media Marketing

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media Metrics Befor…

10 Metrics to Track When Analyzing Your Social Media Marketing

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media Metrics Before diving into...

How to Write Effective Facebook Sponsored Posts

Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts. Why Use Long-Fo…

How to Write Effective Facebook Sponsored Posts

Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts. Why Use Long-Form Facebook...

How to Avoid Distraction as a Marketer

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Alt…

How to Avoid Distraction as a Marketer

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group,...

How to Add Alt Text to Instagram Posts

Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your I…

How to Add Alt Text to Instagram Posts

Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your Instagram posts....

How to Promote Your Live Event on Facebook

Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show. #1: Design a…

How to Promote Your Live Event on Facebook

Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show. #1: Design a Facebook Frame...

How to Grow Your Instagram Following: A Strategic Plan

Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections? In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers. H…

How to Grow Your Instagram Following: A Strategic Plan

Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections? In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers. How This...

Facebook Ad Relevance Metric Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Andro…

Facebook Ad Relevance Metric Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play,...
5 Common Reasons You Fail at Social Media

5 Common Reasons You Fail at Social Media

Social media is still very much misunderstood by many small business owners.  Business owners are confused about the value of social media. And if they are using Facebook and Twitter, they don’t always know the best ways to leverage their social media accounts to grow...

Daily Vlogging: How to Tell Video Stories

Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who spec…

Daily Vlogging: How to Tell Video Stories

Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in...

4 Facebook Ad Techniques That Deliver Results

Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. #1: Offer Free Content at Each Stage of th…

4 Facebook Ad Techniques That Deliver Results

Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. #1: Offer Free Content at Each Stage of the Sales Funnel People...

How to Set Up a YouTube Ads Campaign

Wondering how to advertise on YouTube? Looking for a guide to creating a YouTube advertising campaign? In this article, you’ll learn how to set up and optimize a YouTube ads campaign. #1: Set Up YouTube Advertising With the newly redesigned Googl…

How to Improve Your Social Video Content: 10 Tips From the Pros

Want to create better social video content? Looking for tips and tools to try? In this article, 10 video experts share the tactics and tools they use to create successful video content. #1: Simplify Live-Stream Production Flow With Elgato Stream Deck O…

How to Become a Powerful Influencer: The Nathan Latka Story

Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former CEO of Heyo. His new book…

How to Market on Reddit: A Guide for Businesses

Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit? In this article, you’ll learn how to market your business on Reddit. Why Marketers Should Consider Reddit For as much as we, as social …

Why You Should Include a Press Release in Your Marketing Strategy

When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about today. If you include a press release in your marketing strategy, you […]

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How to Recruit Paid Social Influencers

Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships? In this article, you’ll discover how to find and contract with paid social influencers. #1: Choose the Right Social Network…

7 Best Company Communication Apps

Whether you work for a small business with just a few people, or a large corporation with branches in multiple cities, communication is important. Without strong communication between team members, it can be hard to stay focused on a common goal and achieve a high level of customer satisfaction. Fortunately, there are several apps that […]

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7 Facebook Messenger Marketing Tips From the Pros

Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience? In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance. Improve Fa…

How to Create a Fullwidth Image Gallery with the Divi Gallery Module

Fullwidth Image Galleries always seem to look great on a website. A fullwidth gallery spans the full width of the browser window. Theis extra space allows the images to keep a larger size which is great for the user experience. And the grid layout provides an aesthetic design that organizes images into columns that will […]

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Conversation Starters and Ice Breakers for Business Meetings, Conferences and More

When I worked at The Culinary Institute of America, we had a Dale Carnegie-inspired seminar on how to talk people. The speaker had us close our eyes and envision this: You’re walking down a neighborhood street and you stop in front of a house. There’s a gate with the homeowner’s name on it. You push […]

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Facebook Showcase Video Ads

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Showcase video ads …

Creating Instagram Stories People Love to Watch

Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events? To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer …

How to Create a Product Buying Guide for Your Business (And Why You’d Want to)

E-commerce enables you to reach customers from all over the world. However, due to the minimal requirements for starting an online store, the market is highly competitive, and it can be hard to stand out from the crowd. Providing product buying guides to help shoppers who are overwhelmed with the options available can help draw […]

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8 Costly Facebook Ad Mistakes and How to Avoid Them

Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your business? In this article, you’ll discover the most common mistakes made with Facebook ads …

How to Write Instagram Captions That Improve Engagement

Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action? In this article, you’ll discover how to create appealing Instagram captions that clearly communicate your marketin…

How to Beautifully Showcase Services on Mobile Devices with Divi (Free Download!)

If you are focusing on mobile-first designs, this post might help you out. We’ve created two beautiful examples of service showcases that look great on smaller screen sizes. More so, they were specifically designed to look their best on mobile while still maintaining a good design on desktop. In this post, we’ll show you step […]

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How to Repost a Video on Instagram (and Why You’d Want To)

Instagram marketing is kind of insane. You can tell how insane by the spectacular failure (or maybe success?) of the now-infamous Fyre Festival. So it would be a terrible misstep not to take advantage of the power of the platform in marketing your brand. While Instagram started primarily as a photography platform, video has become a […]

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New Facebook Group Management Tools

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook group managemen…

Changing the Number of Columns in the Divi Gallery Module at Different Breakpoints

The Divi Gallery Module allows you to create beautiful image gallery in a responsive grid layout. The gallery is considered responsive because it will scale the size of your images and adjust the number of columns in the grid according to different browser widths. By default, the gallery module has three breakpoints (points where the […]

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Lead Generation: An Easy to Understand Guide with 3 Effective Tactics

Can you believe we’re still getting calls from telemarketers? If I happen to accidentally answer, I hang up when they’re mid-sentence and I say out loud, usually to nobody, “Has that ever worked?” It’s hard enough to get business from cold emails. I’m baffled at how anyone has ever had success calling someone during dinner […]

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How to Create Long-Form Videos That Sell

Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon. Daniel is the chief creative officer at Harmon Brothers, a business…

How to Create WooCommerce Coupons (And Make Them Effective!)

Handing coupons out to customers might feel counterproductive. After all, you want to make a profit on your products, not give them away. However, with a little strategizing you can use coupons effectively to boost your sales and attract loyal customers. In this article, we’ll show you how to create coupons with WooCommerce so you […]

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Using the Divi Gallery Module to Create an Image Gallery with Custom Spacing

Divi’s gallery module allows you to create a beautiful gallery of images in a grid layout with little effort. And, perhaps the most important design element of a grid is spacing. With Divi, you can adjust the gutter width to control the spacing between grid items (or images). However, even with four gutter width values […]

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What Is Keyword Grouping and How Can It Help Your Business?

When it comes to Search Engine Optimization (SEO), it’s tempting to focus on a single keyword and attempt to rank very well for it. While this seems like a sound strategy, it causes you to miss out on bigger opportunities to improve your rankings. ‘Keyword grouping’ helps you take advantage of those opportunities. In this […]

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How to Improve Your Instagram Photos

Are you happy with your Instagram marketing images? Looking for tips to improve your photos? In this article, you’ll discover four tips to help you create better photos so you can stand out, drive more clicks, and generate more revenue. Why Good Photog…

7 Tips for Using Divi Quick Actions when Building a Website

Divi Quick Actions can be a valuable asset to your design workflow. Quick Actions make it easy to find anything you need and perform Divi Builder tasks from one convenient location. And as the name suggests, you can perform actions quickly, which definitely improves the efficiency of designing a website in Divi. In this tutorial, […]

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Should You Send Email Newsletters Directly from Your WordPress Site?

How you send emails to your subscribers could make or break your email marketing efforts. While it may seem logical to use a WordPress newsletter plugin to send emails directly from your site instead of a professional email marketing service, doing so could hurt your campaigns. In this article, we’ll discuss the significance of email […]

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3 Instagram Marketing Mistakes and How to Fix Them

Is your Instagram marketing working? Wondering if you’re making mistakes that could hurt you? In this article, we asked some of today’s top Instagram marketers to share common mistakes they see and how to avoid them. #1: Using Instagram Has…

How to Get Leads With Facebook Messenger Ads

Want to generate more leads from your Facebook marketing? Have you tried Messenger ads? In this article, you’ll discover how to create Messenger ad campaigns that will generate new leads for your business. A Note on Using Messenger Ad Destinations Befo…

What is Quality Content and How Do You Know if You’re Hitting the Mark?

The angel on your right shoulder says that quality content is about being creative and compelling, writing copy you can stand behind and that the world’s finest authors would be proud of. The devil on your left shoulder scoffs at that – quality is all about the numbers and beating the competition, nothing more. Both […]

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LinkedIn Live Video and Company Page Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn Live video and comp…

How to Become Iconic: Succeeding by Standing Apart

Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author o…

How to Create an Image Gallery that Changes from Black-and-White to Color with Divi’s Gallery Module

Image galleries continue to be a popular feature for websites. And with Divi, adding a beautiful and responsive image gallery to your website almost too easy. This leaves some extra time to consider ways to make those images standout. One simple way to make your images pop is to start with a black-and-white version of […]

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6 Microinteractions That Will Make Your Divi Site More Enjoyable (Tutorial + Free Download)

Microinteractions are a great way to enhance user experience as they interact with your site. Slight animations of icons, buttons, or images can cue the user to take action in a fun and purposeful way. There are countless microinteractions you can include on your site, but a good rule of thumb is to keep them […]

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How to Create LinkedIn Objective-Based Ads

Do you want to optimize your LinkedIn ad campaigns? Wondering how objective-based advertising can help? In this article, you’ll discover how to create objective-based ads using LinkedIn’s updated Campaign Manager. What Are the New LinkedIn …

How to Fix the “Sorry, This File Type Is Not Permitted for Security Reasons” Error in WordPress

If you’ve tried to upload a file to your media library and received the “Sorry, this file type is not permitted for security reasons” error, you may feel stumped as to how to proceed. Fortunately, there are several ways to fix the error, and get things back to normal. In this article, we’ll explain why […]

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A 7-Step Process to Make Marketing Videos That Work

Do you need to work with experts or employees to create marketing videos? Looking for a proven process that results in great content? In this article, you’ll learn how to guide experts to deliver talking points you can use in your marketing video…