Divi Plugin Highlight: Divi Icons Pro

Divi Icons Pro is a third-party plugin that adds over 2500 icons and several related features to the Divi Builder. It comes with several purchase options and even includes a free option with over three hundred custom icons. In this Divi plugin highlight, I’ll take a...

Catch.co: An Overview and Review

Money management can be so overwhelming and complex that it’ll cause even the most financially-savvy freelancer or solopreneur to need a break (or a shot…or a shopping spree). Financial tools have a tendency to be overflowing with features, making them a pain to...

How to Comment Your Code Like a Pro: Best Practices and Good Habits

Writing code is a lot like writing prose. Every person does it a little differently, and because of that, we all have a distinct voice when our code is read. We have different naming conventions and different problem-solving logic. We all think our code makes sense —...

3 Analytics Tools That Help Measure Your Marketing Results

Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working? In this article, you’ll find three tools to analyze and report on your social media marketing efforts. #1: Evaluate Keyword Mentions and Sentiment Awario...

How Having a Cool Bio for Twitter Can Help You Land More Clients

Being cool on Twitter is a lot of work, but it’s a great alternative if you’re not conventionally handsome enough to make in on Instagram. On top of growing your list of followers, having a noticeable presence on Twitter can help put your name out there and catch the...

How to Create Instagram Stories People Love to Watch

Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content? In this article, you’ll find six ways to enhance your Instagram stories for better audience engagement. Why Instagram Stories Engagement Ta…

How to Create Instagram Stories People Love to Watch

Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content? In this article, you’ll find six ways to enhance your Instagram stories for better audience engagement. Why Instagram Stories Engagement Tactics Matter If you...
What Does Great Digital Customer Service Mean (In A Nutshell)?

What Does Great Digital Customer Service Mean (In A Nutshell)?

By: Kayleigh Alexandra   96% of people worldwide say that customer service is crucial in deciding which brands they’re loyal to. I’m going to let you in on a bit of a secret: the key to great digital customer service is letting your customers know they’re in...

Get a FREE Paralegal Layout Pack for Divi

Hey Divi Nation! Thanks for joining us for the next installment of our weekly Divi Design Initiative where each week, we give away brand new, free Divi Layout Packs from our design team to you. This time around, Kenny and his team have created a stunning Paralegal...

What Is Headless WordPress (And Do You Need It)?

You may have heard whispers already about the new ‘headless CMS’ trend. However, unless you’re a developer yourself, it can be confusing to untangle exactly what this term means, and decide whether or not it’s right for your website. In this post, we’re going to...

How to Lower Your Facebook Ad Costs: 4 Tips

Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. How Does Facebook Charge for Ads? When you set up a …

How to Lower Your Facebook Ad Costs: 4 Tips

Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. How Does Facebook Charge for Ads? When you set up a Facebook campaign, you have...

How to Create an Animated Mobile Split-Content Hero Section with Divi

Creating a hero section that stands out is really important. And not only should it stand out, but it should also be split up into multiple elements that empower the call to action that is there. The easy-to-understand structure split-content hero sections have makes them really popular and frequently used among different kinds of websites. […]

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Embracing the Motto “You Do You” to Grow Your Business

A lot of people fall into the trap of trying to ‘blend’ into the world of business. On the other hand, “You do you” is a powerful motto that encourages you to focus on the unique skills you bring to the table. This helps you carve out a niche for yourself, and is a...

Divi Design Showcase: New Submissions from March 2019

It’s time again for our monthly Divi Showcase where we take a look at 10 awesome Divi websites made by our community members. Each month we showcase the best Divi websites that were submitted from our community and today we want to share with you the top ten websites...

How Sitting in Discomfort Can Push You to Do Your Best Work

Sitting in discomfort is the greatest motivator to push forward. Feeling uneasy helps you grow professionally and it’s the catalyst to take your business further. Losing sleep over money can force you to raise your rates or nix clients who waste your time. Having to...

Checkout on Instagram and Sponsored Stories Polling Stickers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram’s new in-app…

Checkout on Instagram and Sponsored Stories Polling Stickers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram’s new in-app checkout and polling in sponsored...

How to Style and Position Images in Abstract Places in Divi

Images are a key aspect of web design. And modern web design seems to call for new and abstract ways to display images on your website. Divi’s transform options make it easy to style and position images on your page just about anywhere you want. This opens the door...

8 Great Watermark Apps to Protect Your Photos and Videos

Content theft is a real issue for anyone who posts photos or videos online. When someone can easily right-click/save as and do what they want with your creations, you need to take some precautions so that you get credit for your work. Even YouTube videos aren’t safe...

Is Facebook Organic Marketing Dead?

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the lea…

Is Facebook Organic Marketing Dead?

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on...
McDonald’s Bites on Big Data With $300 Million Acquisition

McDonald’s Bites on Big Data With $300 Million Acquisition

The fast-food giant’s largest acquisition in 20 years is bringing machine learning to the drive-thru. Mention McDonald’s to someone today, and they’re more likely to think about Big Mac than Big Data. But that could soon change: The fast-food giant has...

How to Make Your Headline Pop with Divi’s Animation Settings

Your headline is usually the first thing people read when they’re visiting your website. Besides having a really good headline, it’s also important to make people notice and actually read whatever it is you’re showing them. Headlines usually don’t go unnoticed because of their size and central position in the hero section, but if you […]

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Bringing Intentional Living Practices to the Workplace

Reject buzzwords all you want, but leave “intentional living” alone. It sounds new age-y and spiritual on the outside, but intentional living is actually about the effort it takes to do something other than drift through life. When it comes to living intentionally for the sake of your career, abstract daydreaming isn’t going to cut […]

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How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. What Are Google Analytics Ecommerce...

10 Metrics to Track When Analyzing Your Social Media Marketing

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media Metrics Befor…

10 Metrics to Track When Analyzing Your Social Media Marketing

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media Metrics Before diving into...

How to Write Effective Facebook Sponsored Posts

Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts. Why Use Long-Fo…

How to Write Effective Facebook Sponsored Posts

Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts. Why Use Long-Form Facebook...

How to Avoid Distraction as a Marketer

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Alt…

How to Avoid Distraction as a Marketer

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group,...

How to Add Alt Text to Instagram Posts

Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your I…

How to Add Alt Text to Instagram Posts

Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your Instagram posts....

How to Promote Your Live Event on Facebook

Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show. #1: Design a…

How to Promote Your Live Event on Facebook

Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show. #1: Design a Facebook Frame...

How to Grow Your Instagram Following: A Strategic Plan

Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections? In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers. H…

How to Grow Your Instagram Following: A Strategic Plan

Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections? In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers. How This...

Facebook Ad Relevance Metric Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Andro…

Facebook Ad Relevance Metric Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play,...
5 Common Reasons You Fail at Social Media

5 Common Reasons You Fail at Social Media

Social media is still very much misunderstood by many small business owners.  Business owners are confused about the value of social media. And if they are using Facebook and Twitter, they don’t always know the best ways to leverage their social media accounts to grow...

Daily Vlogging: How to Tell Video Stories

Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who spec…

Daily Vlogging: How to Tell Video Stories

Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in...

4 Facebook Ad Techniques That Deliver Results

Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. #1: Offer Free Content at Each Stage of th…

4 Facebook Ad Techniques That Deliver Results

Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. #1: Offer Free Content at Each Stage of the Sales Funnel People...

How to Set Up a YouTube Ads Campaign

Wondering how to advertise on YouTube? Looking for a guide to creating a YouTube advertising campaign? In this article, you’ll learn how to set up and optimize a YouTube ads campaign. #1: Set Up YouTube Advertising With the newly redesigned Googl…

How to Improve Your Social Video Content: 10 Tips From the Pros

Want to create better social video content? Looking for tips and tools to try? In this article, 10 video experts share the tactics and tools they use to create successful video content. #1: Simplify Live-Stream Production Flow With Elgato Stream Deck O…

How to Become a Powerful Influencer: The Nathan Latka Story

Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former CEO of Heyo. His new book…

How to Market on Reddit: A Guide for Businesses

Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit? In this article, you’ll learn how to market your business on Reddit. Why Marketers Should Consider Reddit For as much as we, as social …

Why You Should Include a Press Release in Your Marketing Strategy

When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about today. If you include a press release in your marketing strategy, you […]

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How to Recruit Paid Social Influencers

Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships? In this article, you’ll discover how to find and contract with paid social influencers. #1: Choose the Right Social Network…

7 Best Company Communication Apps

Whether you work for a small business with just a few people, or a large corporation with branches in multiple cities, communication is important. Without strong communication between team members, it can be hard to stay focused on a common goal and achieve a high level of customer satisfaction. Fortunately, there are several apps that […]

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7 Facebook Messenger Marketing Tips From the Pros

Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience? In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance. Improve Fa…

How to Create a Fullwidth Image Gallery with the Divi Gallery Module

Fullwidth Image Galleries always seem to look great on a website. A fullwidth gallery spans the full width of the browser window. Theis extra space allows the images to keep a larger size which is great for the user experience. And the grid layout provides an aesthetic design that organizes images into columns that will […]

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Conversation Starters and Ice Breakers for Business Meetings, Conferences and More

When I worked at The Culinary Institute of America, we had a Dale Carnegie-inspired seminar on how to talk people. The speaker had us close our eyes and envision this: You’re walking down a neighborhood street and you stop in front of a house. There’s a gate with the homeowner’s name on it. You push […]

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Facebook Showcase Video Ads

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Showcase video ads …

Creating Instagram Stories People Love to Watch

Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events? To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer …

How to Create a Product Buying Guide for Your Business (And Why You’d Want to)

E-commerce enables you to reach customers from all over the world. However, due to the minimal requirements for starting an online store, the market is highly competitive, and it can be hard to stand out from the crowd. Providing product buying guides to help shoppers who are overwhelmed with the options available can help draw […]

The post How to Create a Product Buying Guide for Your Business (And Why You’d Want to) appeared first on Elegant Themes Blog.

8 Costly Facebook Ad Mistakes and How to Avoid Them

Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your business? In this article, you’ll discover the most common mistakes made with Facebook ads …

How to Write Instagram Captions That Improve Engagement

Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action? In this article, you’ll discover how to create appealing Instagram captions that clearly communicate your marketin…

How to Beautifully Showcase Services on Mobile Devices with Divi (Free Download!)

If you are focusing on mobile-first designs, this post might help you out. We’ve created two beautiful examples of service showcases that look great on smaller screen sizes. More so, they were specifically designed to look their best on mobile while still maintaining a good design on desktop. In this post, we’ll show you step […]

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How to Repost a Video on Instagram (and Why You’d Want To)

Instagram marketing is kind of insane. You can tell how insane by the spectacular failure (or maybe success?) of the now-infamous Fyre Festival. So it would be a terrible misstep not to take advantage of the power of the platform in marketing your brand. While Instagram started primarily as a photography platform, video has become a […]

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New Facebook Group Management Tools

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook group managemen…