The 2019 Pantone Color of the Year (And How People are Using It in Web Design)

Since 2000, color experts at Pantone have annually chosen a Color of the Year. Their choice predicts trends in design and exemplifies the spirit of the upcoming year. Finding ways to incorporate it into your own web design could give your site a facelift for 2019. In this article, we’ll discuss the 2019 Pantone Color […]

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3 Ways to Improve Instagram Engagement

Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram. Instagram Marketing Changes to Watch F…

How to Take Notes Effectively

Full disclosure: I’m part of a book club. It’s an all female book club, we read self-improvement books and we all show up to our virtual meeting in different stages of pajamas – sleek yoga pants to misshapen sweats. It’s corny, emotional and exactly what it sounds like. At the last meeting, I had taken […]

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YouTube Growth: Audience and Subscriber Numbers Are Rising

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube audience and subscri…

Marketing Reimagined: Why Marketers Must Change Now

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online? To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. Mark co-hosts the Marketin…

16 Best WordPress Affiliate Programs to Participate In

Affiliate marketing kind of has a stigma against it, and it is almost entirely undeserved. When done correctly (and ethically), affiliate marketing can boost your revenue, bolster networks and relationships with both customers and brands, and get the word out about products and services that you love. In the WordPress space, there are a lot […]

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How to Make Hidden Row Content Appear on Hover with Divi (Free Download!)

Adding subtle interactions to your website can really boost the overall user experience visitors have. One of the things that’ll make your website look that more fancier, while still respecting user-friendliness, is making row content appear on hover. This is a great approach for showcasing services, products, features and more. In this tutorial, we’ll show […]

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How to Improve Your Pinterest Reach: 4 Tips

Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content? In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on Pinterest. Pinterest …

How to Add Simple Stripe Payment Buttons to Your Pricing Tables in Divi

Stripe is an extremely flexible payment processing solution for online businesses, especially if you are a tech savvy developer. But, if you aren’t a developer, and still want to use Stripe to sell a few products online, there are simple ways to do just that. In fact, with a few snippets of code (or a […]

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What Is Search Intent and How Should It Factor Into Your SEO Efforts?

For many site owners, improving Search Engine Optimization (SEO) is something to continually strive for. Finding new ways to boost optimization can give your site the extra push it needs to gain additional visibility. ‘Search intent’ is one SEO factor you may not yet be considering. In this article, we’ll discuss what search intent is […]

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5 Ways B2B Businesses Can Use Online Video

Does your business need to create more videos? Looking for creative inspiration for your video content? In this article, you’ll discover five video types to add to your social media content mix. Why Should My Marketing Include Video Content? Over…

A Simple Guide to the Scrum Collaboration Methodology

Ideally, completing a long-term project should involve minimal backtracking, and end with a satisfied customer or client. In reality, this isn’t always the case. The ‘Scrum Collaboration Methodology’ – or simply ‘Scrum’ – attempts to prevent setbacks and improve customer satisfaction by tackling project development piece by piece. In this article, we’ll explain the Scrum […]

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How to Improve Your Instagram Story Engagement

Want people to spend more time on your Instagram story content? Looking for tips to prompt active engagement on your stories? In this article, you’ll discover seven ways to encourage followers to tap on, reply to, and screenshot your Instagram st…

The Difference Between Covered Images and Featured Images in WordPress

When WordPress 5.0 brought in the Gutenberg editor it also brought a few new features to WordPress. Several of those features are seen in the form of blocks. One of those blocks is called Cover, which places a covered image with several customizable features within your post or page content. Of course, WordPress still includes […]

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How to Customize Your Divi Slider to Change Specific Elements with Each Slide

We all know that sliders are wonderful for maximizing that prime above-the-fold section of your website. They are great! Users are welcomed with multiple CTAs and important features that slide into view without ever having to scroll down the page. But, sometimes too much change in design and content from slide to slide can distract […]

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Facebook’s Future: Growth, Stories, and Oversight

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we dig into Facebook’s Q4 2018 ea…

How to Creatively Use Divi’s Toggle Module to Showcase Pricing Plans

When it comes to showcasing pricing plans on your website, you can take many turns and create absolutely stunning and attractive pricing pages or sections. When building a website with Divi, you’ll most likely go for the Pricing Tables Module. This module allows you to quickly add pricing tables and style them however you want […]

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Facebook Ad Sequences: A Better Way to Acquire Customers

Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help? To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Her course is The StrADegy Sy…

How to Persuasively Lead Visitors Down the Page with Divi’s Built-in Animation Settings

One of the main purposes of hero sections is to convince people to keep scrolling down the page and discover more content and information you’ve shared. With Divi’s built-in animation options, you can add interactive animations to your page that will help you persuasively lead visitors down the page. In this tutorial, we’re going to […]

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How to Create Multiple Blogs on One WordPress Website

Running multiple WordPress websites can be tough. That’s why lots of people want to cut their maintenance down and run multiple WordPress blogs on one WordPress install. You would only update plugins once, not six times. Security would be tighter. Users only need a single login. There are lots of benefits to consolidating things into one […]

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How to Organize Social Media Marketing Tasks: 3 Tools

Do you need to bring some organization to your social media workflow? Looking for tools to help? In this article, you’ll discover three tools to help you better organize social media posting, monitoring, and campaign execution tasks. #1: Plan You…

Changing the Marketing Team: The Journey: Season 2, Episode 19

Are you doing too much yourself? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of The Journey explores how Social Media Exam…

How to Create Unique Social Media Follow Button Hover Effects with Divi

Divi’s Social Media Follow module allows you to easily style and add those important links to your social networks anywhere on your website. And if you want to get your hands dirty with some of Divi’s powerful built-in hover effects, you can design some creative hover effects for your social media follow buttons as well. […]

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VS Code: An In-Depth Review for WordPress Developers

Microsoft gets a bad rap. Over the years, they’ve gotten a reputation as being a bit behind the times and less-than-user-friendly. Years ago, they might have even deserved it. But not anymore. Microsoft’s latest ventures are cross-platform, intuitive, and push the boundaries of the tech. That’s where Visual Studio Code comes in. Since its release […]

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How to Use Facebook Premiere: What Marketers Need to Know

Do you want more views for your Facebook videos? Wondering how Facebook Premiere can help? In this article, you’ll learn how to schedule a Facebook premiere and find tips to help you better engage with your viewers. What Is Facebook Premiere? Fac…

A Detailed Overview and Review of Twist (the Anti-Realtime Communication App)

Twist is an online communication app designed specifically for remote teams. The goal of Twist is to improve productivity through simplified communication. Rather than a standard group chat seen in other communication apps, Twist provides a cleaner chat so conversations don’t get lost or buried. In this article, we’ll look at Twist and see how […]

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How to Share Documents in Your LinkedIn Posts: Marketing Tips

Want more visibility for your documents? Wondering how to better showcase your content in the LinkedIn feed? In this article, you’ll learn how to add clickable downloads, slideshows, and PDFs to your organic LinkedIn posts. What Is LinkedIn&#8217…

A Simple Guide to Brand Strategy

Without a brand strategy, it’s difficult for your business to have clear goals when it comes to marketing. It’s also hard for customers to understand both your values, and what your business can provide for them. Implementing a solid brand strategy gives you a clear path forward, and your customers a clear path to you. […]

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How to Use Facebook Automated Rules to Manage Facebook Ads

Spending too much time managing your Facebook ad spend? Want to manage your Facebook advertising campaigns more efficiently? In this article, you’ll discover how to use Facebook’s automated rules to save time managing Facebook ad performanc…

Creating a Fullscreen Layout with Parallax Background Image Transitions in Divi

Creating a web page with fullscreen sections is a great way to improve the user experience with smooth transitions and clean section layouts that span the full width and height of the browser. Typically, this works well for showcasing products or services one section at a time allowing the user to easily focus on each […]

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Personas: What They Are, How to Make Them, and How to Use Them in Marketing

One of the challenges of creating a marketing strategy is predicting how potential customers will react to your content. If your strategy fails to hit home with your target audience, all of the time, energy, and resources you put into it will go to waste. Marketing personas can help you prevent this problem. In this […]

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4 Ways Artificial Intelligence Can Improve Your WordPress Website

There are so many things to think about when it comes to creating and maintaining a successful website. It can be hard to balance crafting excellent content, improving Search Engine Optimization (SEO), and making sure your users have the best possible experience. Artificial Intelligence (AI) can streamline some of these tasks to make managing your […]

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How to Easily Add Vertical Social Sharing Buttons to Your Web Page in Divi

Social sharing buttons have become a standard component of a website due to the huge rise of social media. And with Divi, you can easily add those social sharing buttons using the social media follow module. However, by default, the buttons will align horizontally. This is perfect for most sites. But if you are looking […]

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BigCommerce for WordPress: An In-Depth Overview and Review

BigCommerce is an eCommerce platform with scalability in mind. BigCommerce for WordPress is a plugin that brings this platform to your WordPress website. The eCommerce tasks such as inventory management, payment processing, and managing shipping are handled by the BigCommerce servers, taking the strain and space required off of your WordPress server. In this article, […]

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Google Data Studio: How Marketers Can Build Powerful Dashboards

Want an easy way to interpret your analytics? Wondering how to create dashboards? To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. He’s the founder of MeasurementMarketing.io a…

How to Apply Colliding Animations to Design Elements with Divi

Adding animations to design elements on your page can definitely help you increase engagement. There are many animation options available in Divi’s Visual Builder and they’re quite straightforward to use. But you can also get creative with these animations and use them in a unique way. In this post, we’ll handle three examples of colliding […]

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Top 10 Text to Speech Tools

Audio content has never been more important. Podcasts are as popular as they have ever been (and growing every day), and many websites provide audio versions of their articles, for accessibility, user engagement, and even SEO. But not everyone has time to create their content twice, to write it and edit it, then to record […]

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How to Develop a Social Video Strategy: Tips and Tools

Need to add more video to your marketing? Wondering how to use video strategically? In this article, you’ll discover tips and easy-to-use tools that will help you incorporate video into your marketing campaigns. #1: Align Video Content With Your Social…

Goodbye Pinterest: The Journey, Season 2, Episode 18

Is your website traffic converting? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey explores how Social Media E…

Download 5 FREE CTA Sections with Overlapping Elements for Divi

Using overlaps in your design can really add an extra dimension to the website you’re building. We’re already used to the bottom-to-top and right-to-left overlaps, which we frequently use in layout packs and Divi design tutorials. But, you can also build unique overlaps without taking the bottom-to-top and right-to-left hierarchy into consideration. Further down the […]

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How Google Analytics Attributes Traffic From Facebook

Want a better understanding of Google Analytics? Wondering why Facebook and Google Analytics sometimes report different results? In this article, you’ll learn how Google tracks traffic and conversions and how to resolve discrepancies between Google Ana…

How to Turn Fans Into Engaged Superfans

Do you want to improve your fan engagement? Wondering how to turn fans into superfans? In this article, you’ll discover how to encourage your fans to engage with your business in deeper, more meaningful ways. Why Does Fan Engagement Matter to Marketers…

How to Use the Instagram Countdown Sticker for Business

Want to promote time-sensitive events and offers on Instagram? Wondering how the Instagram countdown sticker can help? In this article, you’ll learn how to set up the Instagram countdown sticker in stories, and find four ways to use the sticker for mar…

How to Design a Guest Speaker Section with an Effective CTA in Divi

Whether you have a podcast or are hosting a WordCamp (or any speaker event), it’s always a good idea to have a guest speaker section for your website. Like testimonials, showcasing guest speakers is an effective way to promote value and establish credibility with your audience. A guest speaker section is also a key spot […]

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How to Highlight Product Categories in a Stunning Divi Website Hero Section

If you’re familiar with e-commerce websites, you’re undoubtedly familiar with product categories as well. Product categories can be some of the most powerful pages on your website. That’s why it’s important to make them easy to find and highlight them in a straightforward and elegant way. With Divi’s built-in options, you can take your design […]

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Twitter Publisher Dashboard Improves Audience Insights

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter announcing new publi…

Simple and Creative Ways to Display Company Logos in Divi

There are many reasons to display company logos on your website. A “Featured In” section of company logos could hold sway for potential investors or partners. Or an “Our Clients Include” section could establish valuable social proof with visitors. But whatever the reason, it is important to know how to add these logos to your […]

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How to Use Text Expander to Drastically Speed Up Your Writing-Related Work

Business writing can become tedious and time-consuming. We often type the same words multiple times within an email, on social media, in presentations, articles, or within user’s guides. One way to help streamline the writing process is to use an app called Text Expander. This app allows you to create snippets of text and code […]

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Phrases That Sell: 8 Copywriting Tips

Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. He’s the author of How t…

How to Use Gradient Backgrounds as Background Image Masks with Divi

If you’re familiar with image editing software, such as Photoshop, you’re probably familiar with masks as well. Masks help you bring two layers together and create a unique outcome. With Divi, you can get creative and create your own kind of masks inside your pages using gradient backgrounds in combination with background images. In this […]

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Readability Score: What It Is, Why It’s Important, & How to Get a Good One on Every Post

Writing is, at its core, communication. If you are unable to communicate your point to your audience, you fail. Regardless of how well-thought out your argument is, how large your vocabulary, or how salient of a point you’re making…if people have no idea what you’re talking about, it’s all for nothing. Luckily, we can quantify that […]

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How to Monitor Your Social Media Mentions: 5 Listening Tools

Need help monitoring your company’s mentions on social media? Looking for tools to simplify the process? In this article, you’ll discover five social media monitoring tools to help you better engage online. #1: Enhance Customer Service: Ago…

How to Create Filtered Sidebars for your Divi WooCommerce Pages

If you’ve ever tried to add filtered WooCommerce sidebars to pages that you’ve made with page builders, you’ve probably noticed that the filters don’t appear on your pages. It doesn’t matter which page builder you’re using, the filters simply will not display. The reason is those widgets are not compatible with page builders. In this […]

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How to Improve Your YouTube Video Exposure: 6 Useful Tools

Want more people to watch your YouTube videos? Wondering how to outrank your competitors in YouTube search? In this article, you’ll learn how to use six tools that can help you get the eyeballs you’ve always wanted. #1: Perform Initial YouT…

How to Transfer a New Design Style to Another Page Using Divi’s Efficiency Features

This week, as part of our ongoing Divi design initiative, we’re going to show you how to transfer a new design style to another page using Divi’s Furniture Store Layout Pack. With all the new layout packs that are coming out, you might have wanted to change the style of an existing page using the […]

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An Overview of WordPress 5.0 and the New Block Editor

WordPress 5.0 was released on December 6th, 2018, replacing the classic content editor with the new block editor, also referred to as Gutenberg. The easy-to-learn, user-friendly block editor has a lot of options for people who want more flexibility over their design. Improvements were made on the back end to help ease and streamline design, […]

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5 Facebook Ad Mistakes That Could Be Hurting You

Are your Facebook ads underperforming? Are you unsure how to get your ads to work better? In this article, you’ll discover five issues that impact Facebook ad performance and how to fix them. #1: You’re Bidding Against Yourself The way Face…

Telephone Links: How to Add “Call-able” Links & CTA’s to Your Website

Many business websites show a phone number so their customers can contact them. When desktops were the most popular way to access the sites, users would make note of the phone number and call from a separate device. Of course, most users now access the website and make the phone call from the same device. […]

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Narrative Storytelling: How to Weave Stories Into Your Marketing

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? To explore how to weave narrative stories into your marketing, I interview Melissa Cassera. More About Thi…

We’re Hiring: Director of Marketing

Social Media Examiner is hiring a Director of Marketing! We are looking for experienced candidates who are willing to work from our home offices in Poway, California. To apply, you must have at least 7 years of experience directing a team of online mar…

How to Get Creative with Divi’s 6-Column Row & Viewport Units

The variety of Divi’s column structures allow you to create basically any design you have in mind. And although using the column structures in their original form is the most straightforward thing to do, you can also take it one step further by combining the design elements in a 6-column row with viewport units. One […]

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11 Online Places To Learn WordPress Inside And Out (Paid And Free Options)

WordPress runs over 30% of internet, and it shows no sign of slowing. People list it as a job skill on resumes, WordPress Professional is now a job listing, and it’s used by the technical and non-technical to have a quality online presence. Blogs, news sites, ecommerce stores, portfolios, even full web apps are using […]

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10 Social Media Marketing Tools to Improve Your Results

Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management. Research and Listening Tools Content is nothing w…

How to Track Social ROI for a Local Business

Do you use social media to market a local business? Wondering how to measure the effectiveness of your online efforts? In this article, you’ll learn how to track and report on organic and paid social media marketing for a brick-and-mortar busines…