How to Use the Instagram Countdown Sticker for Business

Want to promote time-sensitive events and offers on Instagram? Wondering how the Instagram countdown sticker can help? In this article, you’ll learn how to set up the Instagram countdown sticker in stories, and find four ways to use the sticker for mar…

How to Design a Guest Speaker Section with an Effective CTA in Divi

Whether you have a podcast or are hosting a WordCamp (or any speaker event), it’s always a good idea to have a guest speaker section for your website. Like testimonials, showcasing guest speakers is an effective way to promote value and establish credibility with your audience. A guest speaker section is also a key spot […]

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How to Highlight Product Categories in a Stunning Divi Website Hero Section

If you’re familiar with e-commerce websites, you’re undoubtedly familiar with product categories as well. Product categories can be some of the most powerful pages on your website. That’s why it’s important to make them easy to find and highlight them in a straightforward and elegant way. With Divi’s built-in options, you can take your design […]

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Twitter Publisher Dashboard Improves Audience Insights

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter announcing new publi…

Simple and Creative Ways to Display Company Logos in Divi

There are many reasons to display company logos on your website. A “Featured In” section of company logos could hold sway for potential investors or partners. Or an “Our Clients Include” section could establish valuable social proof with visitors. But whatever the reason, it is important to know how to add these logos to your […]

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How to Use Text Expander to Drastically Speed Up Your Writing-Related Work

Business writing can become tedious and time-consuming. We often type the same words multiple times within an email, on social media, in presentations, articles, or within user’s guides. One way to help streamline the writing process is to use an app called Text Expander. This app allows you to create snippets of text and code […]

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Phrases That Sell: 8 Copywriting Tips

Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. He’s the author of How t…

How to Use Gradient Backgrounds as Background Image Masks with Divi

If you’re familiar with image editing software, such as Photoshop, you’re probably familiar with masks as well. Masks help you bring two layers together and create a unique outcome. With Divi, you can get creative and create your own kind of masks inside your pages using gradient backgrounds in combination with background images. In this […]

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Readability Score: What It Is, Why It’s Important, & How to Get a Good One on Every Post

Writing is, at its core, communication. If you are unable to communicate your point to your audience, you fail. Regardless of how well-thought out your argument is, how large your vocabulary, or how salient of a point you’re making…if people have no idea what you’re talking about, it’s all for nothing. Luckily, we can quantify that […]

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How to Monitor Your Social Media Mentions: 5 Listening Tools

Need help monitoring your company’s mentions on social media? Looking for tools to simplify the process? In this article, you’ll discover five social media monitoring tools to help you better engage online. #1: Enhance Customer Service: Ago…

How to Create Filtered Sidebars for your Divi WooCommerce Pages

If you’ve ever tried to add filtered WooCommerce sidebars to pages that you’ve made with page builders, you’ve probably noticed that the filters don’t appear on your pages. It doesn’t matter which page builder you’re using, the filters simply will not display. The reason is those widgets are not compatible with page builders. In this […]

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How to Improve Your YouTube Video Exposure: 6 Useful Tools

Want more people to watch your YouTube videos? Wondering how to outrank your competitors in YouTube search? In this article, you’ll learn how to use six tools that can help you get the eyeballs you’ve always wanted. #1: Perform Initial YouT…

How to Transfer a New Design Style to Another Page Using Divi’s Efficiency Features

This week, as part of our ongoing Divi design initiative, we’re going to show you how to transfer a new design style to another page using Divi’s Furniture Store Layout Pack. With all the new layout packs that are coming out, you might have wanted to change the style of an existing page using the […]

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An Overview of WordPress 5.0 and the New Block Editor

WordPress 5.0 was released on December 6th, 2018, replacing the classic content editor with the new block editor, also referred to as Gutenberg. The easy-to-learn, user-friendly block editor has a lot of options for people who want more flexibility over their design. Improvements were made on the back end to help ease and streamline design, […]

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5 Facebook Ad Mistakes That Could Be Hurting You

Are your Facebook ads underperforming? Are you unsure how to get your ads to work better? In this article, you’ll discover five issues that impact Facebook ad performance and how to fix them. #1: You’re Bidding Against Yourself The way Face…

Telephone Links: How to Add “Call-able” Links & CTA’s to Your Website

Many business websites show a phone number so their customers can contact them. When desktops were the most popular way to access the sites, users would make note of the phone number and call from a separate device. Of course, most users now access the website and make the phone call from the same device. […]

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Narrative Storytelling: How to Weave Stories Into Your Marketing

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? To explore how to weave narrative stories into your marketing, I interview Melissa Cassera. More About Thi…

We’re Hiring: Director of Marketing

Social Media Examiner is hiring a Director of Marketing! We are looking for experienced candidates who are willing to work from our home offices in Poway, California. To apply, you must have at least 7 years of experience directing a team of online mar…

How to Get Creative with Divi’s 6-Column Row & Viewport Units

The variety of Divi’s column structures allow you to create basically any design you have in mind. And although using the column structures in their original form is the most straightforward thing to do, you can also take it one step further by combining the design elements in a 6-column row with viewport units. One […]

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11 Online Places To Learn WordPress Inside And Out (Paid And Free Options)

WordPress runs over 30% of internet, and it shows no sign of slowing. People list it as a job skill on resumes, WordPress Professional is now a job listing, and it’s used by the technical and non-technical to have a quality online presence. Blogs, news sites, ecommerce stores, portfolios, even full web apps are using […]

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10 Social Media Marketing Tools to Improve Your Results

Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management. Research and Listening Tools Content is nothing w…

How to Track Social ROI for a Local Business

Do you use social media to market a local business? Wondering how to measure the effectiveness of your online efforts? In this article, you’ll learn how to track and report on organic and paid social media marketing for a brick-and-mortar busines…

How to Create a Knowledge Base for Your Website with Divi

Having a Knowledge base on your website can be an extremely valuable asset both for your customers and your employees. And if done right, a knowledge base can become a long-standing hallmark of quality assurance for your business. They can be a great solution for FAQs, Documentation, Software manuals, Tutorials, and much more. In this […]

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How to Use YouTube Stories: What Marketers Need to Know

You’re familiar with Instagram Stories, but have you tried YouTube Stories? YouTube is very different than Instagram and requires a different approach. In this article, you’ll discover how to set up and deliver stories on YouTube. What Are YouTube Stor…

How to Use Quizzes in Facebook Lead Ads

Want more engagement for your Facebook lead ads? Have you tried adding a quiz? In this article, you’ll learn how to add a social media quiz to your Facebook ads. Why Use a Quiz in Your Facebook Lead Ads? Facebook lead ads let you run lead generat…

5 Creative Divi Header Module Styles You Can Achieve Using Built-in Settings

Out of the box, the Divi Header Module can create striking header designs with only a few adjustments. This makes it an extremely popular module when designing headers for your website in Divi. And with a little out-of-the-box thinking, you can create some really unique designs using only the built-in settings (no custom CSS). So […]

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How to Overcome Insecurity

At some point or another, we all hear that little voice in our heads telling us we’re not good enough. Whether it targets your career, abilities, appearance, or relationships, insecurity is unpleasant. If it’s severe, it can even prevent you from taking new opportunities when they present themselves. No matter the cause and effect, insecurity […]

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The Best Time to Post on Instagram

Over the past decade or so, social media platforms have become key marketing tools. However, simply sending out periodic content isn’t enough. Determining when to post is key for reaching the highest number of potential readers or customers. As a mobile-centric platform catering largely to young adults, Instagram provides a unique opportunity to engage with […]

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YouTube Live: What Marketers Need to Know

Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin. More About This Show The Social Media Marketing po…

How to Create a Multilingual Website with Divi or Extra and WPML

Creating a multilingual website with Divi and Extra is easy. Both WPML ready, meaning you can create a multi-lingual website with Divi and Extra. WPML has made changes that improve compatibility with Divi and Extra and has added features that make it even easier to translate your website. In this article, we’ll see how to […]

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How to Discover New Audiences for Your Facebook Ads

Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target? In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences. #1: Brainstorm a List of Interests I…

The Best Time to Post on Facebook

As the most popular social media platform in the world, Facebook is an important marketing tool for reaching new customers and clients. What’s more, knowing the best time to post on Facebook can give you an edge over your competition. In this article, we’ll discuss Facebook’s potential as a marking tool. Then we’ll cover several […]

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10+ Marketing Predictions for 2019 From Top Marketers

Are you wondering what some of the brightest minds in marketing think about the future of the industry? Concerned about how marketing will change this year? Find out what Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner, and other top marketers see…

5 Fantastic Ways You Can Style Divi’s Testimonial Module

The one thing visitors always go looking for on a website is testimonials. They represent credibility and influence the decision-making process leads or potential clients have when visiting your website. Besides making sure you have strong testimonials to share, making them visually appealing plays an important role as well. In this post, we’re going to […]

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How to Get Your Sales Team to Use Social Media: A 6-Step Plan

Do you want your sales team to support your social media outreach? Looking for a guide to ease the transition? In this article, you’ll find a six-step plan to help your sales team adopt social media in their daily routine. Why Your Sales Team Should Us…

15 Best Fancy Fonts for Your Next Special Occasion

Whether you’re designing a wedding website or putting together an announcement for an annual business dinner, finding the right font for your special occasion can be difficult. Many fonts sacrifice readability for extra flourishes, while others just don’t stand out. To help you in your search, we’ll highlight 15 fancy fonts you can download to […]

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How to Plan a Social Media Collaboration

Looking for an exciting way to reach a specialized audience? Have you considered a social media campaign collaboration? In this article, you’ll discover how to partner with another brand to promote products and services to your respective audienc…

How to Build a Responsive Fixed Sidebar with Smooth Scrolling Anchor Links with Divi

Sidebars aren’t really as popular as they used to be. In many cases, they end up being more distracting than they are helpful. But sometimes a sidebar makes perfect sense, especially when dealing with lengthy content. That is why I set out to create a sidebar that makes a lot of sense. Today I’m showing […]

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How to Apply a Gradient Text Color to Your Copy Using Divi’s Built-in Options Only

No matter what kind of website you’re creating, highlighting copy and content remains one of the top priorities. With Divi’s built-in options, there are a ton of ways to get there. One of the possibilities you have is applying a gradient text color to your copy. This is a great approach for adding color to […]

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Social Customer Care: Why Marketers Should Care

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? To explore why marketers should care about taking care of customers, I interview Shep Hyken. More About This Show The Social Media Mark…

How to Set Up Twitter Video Ad Campaigns

Want more Twitter users to see your videos? Wondering what your Twitter video ad options are? In this article, you’ll discover how to set up a video ad campaign on Twitter. Two Types of Twitter Video Ads Twitter offers two types of video ad campa…

Are These Logical Fallacies Limiting Your Personal and Professional Growth?

One of the most frustrating situations is trying to argue with someone who doesn’t respond to logic. If someone refuses to see reason, they might not even agree that two plus two equals four. The scariest part is, logical fallacies are much more common than you might imagine – and you may be guilty of a […]

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10 Rules of Good UI Design to Follow On Every Web Design Project

Gone are the days of Geocities sites with their hardcoded, never-changing HTML. Sites and apps today are dynamic and interactive. Our job as designers is to make it so that the interface through which they interact with our web UI design is as close to ideal as possible. Luckily, there are some nearly universal rules […]

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How to Lower Your Facebook Ad Spend

Do you want to reduce your Facebook ad costs? Wondering how to spend less to convert cold audiences? In this article, you’ll find four tips for reducing the cost of acquiring and converting new customers with Facebook ads. #1: Use Relevance Score…

Divi Plugin Highlight: Hotel Booking & Divi Integration

Hotel Booking from MotoPress is one of the most popular booking plugins for WordPress. It integrates well with Divi, but as a stand-alone plugin, it doesn’t take advantage of the Divi Builder and its design features. Hotel booking Divi integration is made possible by using the plugin Hotel Booking & Divi Integration from MotoPress. Using […]

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Meditation for Beginners (And Why You Might Want to Give it a Try)

When many people think of meditation, they often imagine monks and monasteries. In short, there are several myths surrounding the practice of meditation, to the point where it can be difficult to figure out whether there’s actually any real value to meditating, let alone how to go about it. In reality, meditation is a legitimate practice […]

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How to Make Better Marketing Decisions: Unthinkable Wisdom

Do you need to make better strategic decisions? Wondering how to change your decision-making process? To explore how to make better marketing decisions, I interview Jay Acunzo. More About This Show The Social Media Marketing podcast is an on-demand tal…

Using Emotions to Sell: The Journey: Season 2, Episode 14

Want more customers from a shrinking audience? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Soc…

How to Measure Your Facebook Return on Ad Spend

Are your Facebook ad campaigns working? Wondering how to accurately report on Facebook ad performance? In this article, you’ll discover how to measure your return on ad spend (ROAS) for Facebook ad campaigns. What Is Return on Ad Spend (ROAS)? Re…

How to Style Your Instagram Grid Layout: 4 Planning Tools

Do you want an easier way to curate a stylish and cohesive Instagram profile? Wondering how to see what new images will look like in your profile before you publish? In this article, you’ll discover four Instagram grid layout planning tools that …

Team Building Activities Your Team Will Actually Enjoy

Office workers have generally had to sit through at least one team-building exercise during their career. However, while they’re often admittedly awkward, they can actually improve morale and help pull your team together. However, this only applies if you pick enjoyable team-building activities. For this to work, it needs to feel like fun instead of a […]

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How to Implement Social Listening for Your Business: 4 Tools

Do you need to do more than monitor and respond to mentions on social media? Looking for tools that also reveal strategic insights from those conversations? In this article, you’ll discover four social listening tools that deliver information you…