How to Use the Instagram Close Friends List for Business

Want to send Instagram stories to a segmented list of followers? Have you heard of Instagram’s Close Friends feature? In this article, you’ll discover five ways to use your Instagram close friends list for your business. What Is the Instagr…

Divi Plugin Highlight: DP Testimonials Slider

Testimonials are one of the most important elements of a business website. There are several ways to build elegant testimonials with Divi including the testimonial module, blurb module, combinations of text and images, and more. Another option is to use a third-party plugin that provides testimonial management and built-in layouts, such as DP Testimonials Slider. […]

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How to Start a Business in 13 Steps

Many of us dream of starting our own business. When looking around, it’s tempting to think, “Hey, anyone can do this!” But it’s important to remember that there’s a difference between merely starting a business on paper and setting yourself up for success. Done correctly, it takes careful planning, investment, and motivation. Going in blind […]

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How to Create Gutenberg Templates

One of the advantages of building pages and posts with Gutenberg Blocks is the ability to save them as templates. Creating templates for Gutenberg is a great way to help speed up the publishing process. There are several ways to create them. In this article, we’ll see how to create Gutenberg templates. We’ll cover three […]

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YouTube Ads: What Marketers Need to Know

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? To explore how to reach more customers with YouTube ads, I interview Tom Breeze. More About This Show The Social Media Marketing podcast i…

How to Reduce Your Facebook Ad Spend With Smart Targeting

Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests. How Researching Audiences Improves Ad Conversio…

Email Marketing Nightmares: The Journey: Season 2, Episode 13

Are your email marketing messages working as well they used to? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey…

A Hands-On Rundown of All the New Features Now Available in Divi’s Backend Editor

Divi’s new backend editor is a brand new feature that brings the power of the visual builder into the backend. The new backend editor has a familiar interface (like the classic builder) but with all the new features that weren’t available to the classic builder before now. We understand that any change (however big or […]

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6 Ways to Use IGTV for Business

Wondering how to add IGTV content to your marketing mix? Looking for creative ideas for your Instagram TV videos? In this article, you’ll find six ways to use IGTV to grow your brand’s visibility with a new Instagram audience. #1: Reach a N…

An Overview of 2019 the New Default WordPress Theme

WordPress 5.0 was a major milestone in WordPress history.  Primarily for the introduction of Gutenberg, the new default editing experience. However, 5.0 also introduced Twenty Nineteen, the new default theme. One which is not only fully Gutenberg-compatible, but also boasts clean aesthetics and lots of room for customization. If you haven’t given the new 2019 […]

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How to Better Manage Social Media Teams: 3 Useful Tools

Looking for tools to improve your marketing team’s social media workflow? Wondering which tool will best fit your needs? In this article, you’ll find three social media management tools with valuable features for marketing teams. #1: Review…

How to Finish What You Start

Sometimes, you’ll start a project you’re passionate about, only to drop it halfway through. It’s always sad, but it happens to a lot of people, and it’s often due to compelling reasons. However, in other cases, the roadblocks are solely in our own heads, which can keep us from accomplishing our goals. For this reason, […]

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YouTube Officially Rolls Out YouTube Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube’s rollout of Y…

How to Create an Organizational Intranet (or Extranet) with WordPress

An intranet is a “closed-circuit internet”. It is available only at a certain location or via certain protocols. Some companies may have a network for their business that is only available while in their building. Or perhaps a college has a campus-wide network for faculty, but outside of that campus, it is inaccessible. The difference […]

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Twitter Marketing: Creative Ways to Connect With Your Audience

Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton. More About This Show The Soci…

The New Divi Builder Experience

The New Builder Experience BringsComplete Power To The Post Editor The new Divi Builder experience beings the power of the Visual Builder into the back end, giving you a familiar interface along with all of the great new features that were previously only available in the Visual Builder. Today we are extremely excited to release […]

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Divi And WordPress 5.0

WordPress 5.0 is scheduled to be released today, and with it comes some very big changes. WordPress 5.0 introduces an entirely new post editing experience. This new editor not only replaces TinyMCE, but the entire post editing page as well. For many, this change may seem jarring at first glance. The good news is that […]

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B2B Instagram Content: Tips and Tools for Marketers

Ready to put your company on Instagram? Wondering how to publish B2B Instagram content that supports business goals? In this article, you’ll find tools to help you deliver Instagram content that will raise brand awareness, strengthen customer loy…

Goodbye Facebook Video: The Journey, Season 2, Episode 12

Are you producing long-form video on Facebook? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey Episode 12, explores what went down “b…

Creating an “Our Process” Section with Divi’s New Column Structures

Divi’s new column structures have undeniably added a ton more built-in design possibilities to Divi. To show you how unique you can get with Divi’s versatile column structures, we’re going to show you how to create a unique “our process” section using Divi’s built-in options only. On top of that, we’ll also add a subtle […]

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4 Tips to Improve the Visibility of Your Facebook Business Page

Wondering how to get more search visibility for your Facebook page? Looking for quick and easy tips to optimize your Facebook page? In this article, you’ll discover four ways to start improving the visibility of your Facebook page. Why Should I O…

Transforming Text Modules into Unique Person Descriptions on Hover with Divi

Looking for a creative way to add descriptions to images? With Divi’s built-in hover options, it’s now easier than ever. You can use this approach for various purposes on your website, from testimonials to team member descriptions and more. In this tutorial, we’ll go over 4 different examples that’ll help you achieve stunning web design. […]

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How to Cultivate Self-Discipline (and Why That’s Important)

Many people have amazing talents. The problem is, raw ability and intelligence aren’t enough to carry you through life. To succeed, you also need self-discipline in order to focus those talents. If there’s a single skill that can determine how far you’ll go in life, it’s self-discipline. Without it, you’ll fumble around without clear goals […]

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How to Create an Online Quiz for Social Media

Want a fun way to learn more about your audience and customers? Have you considered running your own online quiz? In this article, you’ll discover two tools to design and publish a customized personality quiz on social media. #1: Determine What U…

How to Create Profitable Facebook Targeting Audiences

Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best? In this article, you’ll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns. Why Combine …

Revenue Optimization: Maximizing ROI on Your Ads

Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help? To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson. More…

How to Design a Unique Featured Products Section with Divi & Our Exclusive Boutique Sale Landing Page

It’s Finally Here! Cyber Monday Did you miss our Black Friday sale over the weekend? Don’t worry! Our biggest discount of all time is being extended for a limited time for Cyber Monday. This is the biggest discount we have ever offered, and it’s only something we offer during our Black Friday and Cyber Monday sales. […]

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How to Create a Pop-up Demo Video on Click with Divi’s Cyber Monday Software Release Layout

It’s Finally Here! Cyber Monday Did you miss our Black Friday sale over the weekend? Don’t worry! Our biggest discount of all time is being extended for a limited time for Cyber Monday. This is the biggest discount we have ever offered, and it’s only something we offer during our Black Friday and Cyber Monday sales. […]

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6 Instagram Lead Generation Tactics

Do you have an engaged audience on Instagram? Want to convert your Instagram followers into leads? In this article, you’ll discover how to combine calls to action with Instagram features to capture more leads for your business. #1: Link Your Prof…

Adding Informative Icon Animations with Divi & the Exclusive Cyber Monday App Launch Landing Page

It’s Finally Here! Cyber Monday Did you miss our Black Friday sale over the weekend? Don’t worry! Our biggest discount of all time is being extended for a limited time for Cyber Monday. This is the biggest discount we have ever offered, and it’s only something we offer during our Black Friday and Cyber Monday sales. […]

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How to Use LinkedIn Dynamic Ads

Have you heard of LinkedIn dynamic ads? Wondering how to include a person’s name or profile picture in your LinkedIn ad creative? In this article, you’ll learn how to set up a LinkedIn dynamic ad campaign to deliver highly personalized offe…

How to Add Your Best Customer Reviews to Divi’s Exclusive Cyber Monday Furniture Sale Landing Page Layout

It’s Finally Here! Cyber Monday Did you miss our Black Friday sale over the weekend? Don’t worry! Our biggest discount of all time is being extended for a limited time for Cyber Monday. This is the biggest discount we have ever offered, and it’s only something we offer during our Black Friday and Cyber Monday sales. […]

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13 Facebook Engagement Tactics for Your Business Page

Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working for others? In this article, you’ll find 13 ways to create Facebook posts that generate meaningful interactions and improve organ…

How to Create Dynamic Pricing Tables with Divi & Our Exclusive Black Friday Software Sale Landing Page

It’s Finally Here! Black Friday This is something special. This is the one time each year that we offer our biggest discount of all time. But that’s just the beginning, because we are also giving away $500,000 in free prizes ! Everyone who takes advantage of our Black Friday Sale today will walk away with […]

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Using Divi’s Exclusive Black Friday UI Kit Layout to List Products & Features Beautifully

It’s Finally Here! Black Friday This is something special. This is the one time each year that we offer our biggest discount of all time. But that’s just the beginning, because we are also giving away $500,000 in free prizes ! Everyone who takes advantage of our Black Friday Sale today will walk away with […]

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Divi Sneak Peek: Layers View

Layers View: A Brand New Way to Effortlessly Control All Design Elements is Coming to Divi! We’re excited to announce that soon a new Layers View feature will be added to Divi. This feature will help you speed up your workflow by allowing you to access the hierarchical layer structure of each and every design element. […]

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A Beginner’s Guide to Google’s 4 Most-Important Ranking Algorithms

Forget the cliché – search engine optimisation (SEO) is dead definitely still exists. And, for the record, Google can now determine the difference between a website that deserves to rank versus one that shouldn’t, better than ever before! Long gone are the days of ranking manipulation tactics that aimed to increase keyword positions in search […]

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How to Make Your LinkedIn Company Page Stand Out

Want to create a stronger presence for your company on LinkedIn? Wondering how others are using company pages to support their business goals? In this article, you’ll discover how 10 prominent businesses are making the most of LinkedIn and 4 key …

3 Social Media Tools to Jumpstart Your Influencer Marketing

Are you interested in working with influential social media personalities? Not sure where to start? In this article, you’ll find three tools to help you manage influencer relationships and campaigns. #1: Partner With Legitimate Influencers Using …

How to Find and Report Stolen Pins on Pinterest

Do you add pinnable images to your blog posts? Are others using your images to drive traffic to their own content? In this article, you’ll learn how to identify and report copyright infringement for your pins on Pinterest. What Are Stolen Pintere…

How to Add Facebook Live Chat to Your Website

Do your website visitors ask questions about your products and services? Looking for a way to answer those questions in real time? In this article, you’ll discover how to use Facebook Messenger with a free plugin from Zotabox to have live convers…

Modern Marketing: Wisdom From Seth Godin

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? To explore what is and isn’t working for marketers today, I interview Seth Godin. More About This Show The Social Media …

How to Maximize the Exposure of Your Videos: A Strategic Plan

Is video a key part of your social media strategy? Wondering how to get more visibility for the videos you create? In this article, you’ll discover a step-by-step plan to help you post, promote, and distribute your videos more effectively. Why Yo…

Knowing When to Change: The Journey: Season 2, Episode 10

Ever have a moment where it becomes crystal clear that something needs to change? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episod…

15 Best Lettering Fonts for Achieving a Custom Creative Feel

Given the prominence of tech, handwriting is arguably falling by the wayside. However, there’s still an appreciable charm to be had, and carefully-chosen lettering fonts can invoke a more ‘writerly’ feel, perfect for many different niches. The good news is that there are thousands of options to choose from online. With this in mind, this post […]

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How to Create Unique Hover Overlaps for Testimonials with Divi

Testimonials are a huge deal for many websites. They show expertise and visitors usually go looking for them if they want to figure out how credible a company or person is. That’s why it’s important to think about the way you visually present testimonials on your website. With Divi, you can display your testimonials exactly […]

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How to Use LinkedIn Elevate to Manage an Employee Advocacy Program

Want your employees to share curated on-brand content with their own social audiences? Wondering how to measure the impact of those shares across multiple social media platforms? In this article, you’ll learn how to use LinkedIn Elevate to manage and measure the impact of an employee advocacy campaign for your business. What Are the Benefits […]

The post How to Use LinkedIn Elevate to Manage an Employee Advocacy Program appeared first on Social Media Examiner.

How to Optimize Your Ad Budget Between Facebook and Instagram

Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Inst…

Divi Plugin Highlight: Divi Toolbox

Divi Toolbox is a third-party plugin that adds a lot of new effects to Divi that would normally require CSS, JavaScript, PHP, or lots of individual plugins. The effects are easy to use and customize and give your Divi website some extra sparkle to stand out from the crowd. Effects include site-wide changes, new mobile […]

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15 Interview Questions to Ask and Prepare For

Work interviews are always nerve-wracking. However, by preparing in advance you increase the chances of nailing your interview and making it to the final round of applicants. The problem is, preparing for interviews is complicated since employers love to throw all types of questions at you. Fortunately, many of these questions are actually recycled among interviewers, […]

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How to Label a Background Image with Engaging Tooltips in Divi

Adding tooltips to label a background image is a creative way to engage visitors with valuable information about your product or service. The basic idea is to position icons (or text) specific locations on the image (like a google map with pinpoints). And if you take advantage of Divi’s hover effects, you can reveal additional […]

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The Art of the Introduction Email

Emailing someone you don’t know is always nerve-wracking. They might miss your email, delete it, or even worse, read it and not bother answering back. That’s why learning how to introduce yourself over email is essential if you work online. Crafting an excellent introduction email is a powerful skill that will help you to grow […]

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