In the 21st century, planning any kind of event manually can feel too ‘old school’. If you have access to the right tools, you can easily set up a website that enables you to schedule events, manage attendance, send reminders, and even process payments. All of that is...
Every WordPress website has a unique database. It contains all of the information on your website, from user data to comments, posts, and more. As your site grows, so does its database, and in many cases, you’ll end up storing a lot of information well beyond the...
Interested in importing your website or blog content into WordPress? Good news! There’s a built-in tool in WordPress that makes it easy to move your content from one website (or even one platform) to another: the WordPress import tool. In this article we will cover...
Most websites don’t skimp when it comes to images. A single blog post can have dozens of photographs and screenshots since media makes content more engaging and scannable. However, the more images you add to each page, the longer it may take to load. That’s where a...
If you want to export all your content and media from your existing WordPress website, the native WordPress export tool is a fast and easy way to get your data with just a few clicks. Exporting your WordPress site doesn’t require plugins. Instead, the functionality is...
Live streaming has become more popular than ever. Many social platforms allow for live streaming, but it’s also possible to live stream from your WordPress website. It sounds complicated, but it’s easier than most realize. In this article, we’ll look at the best...
As the first thing most visitors see, your homepage is one of the most important pages on your website. If your WordPress-set homepage doesn’t look the way you think it should like matching your brand’s style and catering to your audience’s preferences–or it’s not...
Categories are integral to WordPress blogs. Organizing your content so readers can easily find the posts they’re most interested in elevates your site’s User Experience (UX). However, as your site grows, you may find that an Ajax category filter WordPress plugin is...
If you’re a realtor, you need a website that can show off your listings in all their glory. On the other hand, if you’re a web developer who works with realtors or agencies, you’ll have to understand how to implement real estate features in websites for your clients....
Reviews are a key component of the online shopping experience. 91 percent of younger consumers (18-34 years old) trust reviews as much as direct recommendations. What’s more, 93 percent of buyers admit that reviews influence their purchasing decisions. If you run an...
At the base of the WordPress system is the theme. Themes not only provide the visual design for a WordPress site, but also much of the base functionality and utility. Fresh installations of WordPress come with a default theme named after the current year, and these...
One of the best ways to display information about products or packages is to use a pricing table. The easiest way to create a pricing table is with a WordPress pricing table plugin. Fortunately, there are lots of good choices available. In this article, we’ll look at...
Picking a perfectly on-brand WordPress theme is just the start of creating a customized website. WordPress has a built-in theme customizer, allowing you to make design and style tweaks to your site and preview them (before publishing them live) in real time. Even the...
When it comes to building a header, the possibilities are endless. You can include anything you can imagine inside your Divi header if you use the Divi Theme Builder. Today, we’re adding another highly-requested header design tutorial to your list of resources. We’ll...
Creating and selling online courses can be a valuable business model. An LMS (Learning Management System) plugin can turn your WordPress website into a learning platform. All you must do is create the courses. Fortunately, there are several good LMS plugins to choose...
These days, it’s common to check out restaurant reviews, pictures, and menus before you go out to eat. If you run a restaurant (or manage a website for one) displaying your menu online can be a fantastic way to help customers decide if they want to visit. That’s where...
There are many reasons why WordPress is so popular, including its flexibility. For example, WordPress widgets help you perform easy and effective customizations. Understanding how these modules work can help you optimize and enhance your site – specifically your...
In the current state of the web, pretty much every website needs to work with video in some way. Not only does Google prioritize articles and pages that have videos embedded (especially from YouTube), but users also clamor for video content wherever and whenever they...
No matter how you use WordPress – as a business owner, consultant, designer, developer, content writer, researcher, or something else – there’s a blog that’s an exact match for the WordPress information you need the most. In this article we’ve featured twenty-six...
Podcasting is big business. Everyone and their uncle and their uncle’s uncle has a podcast. The best way to succeed is for the right person at the right time to notice you. For a lot of people, that can mean showcasing your podcast on your website in a simple,...
Unless you plan on running a text-only website, you’ll need to handle a variety of media files. That may include images, videos, GIFs, audio files, and even PDFs. Fortunately, WordPress enables you to manage all of these resources using its built-in Media Library. In...
As a business owner, driving traffic and increasing engagement are likely among your top priorities. Doing so can be challenging, however, which is why you might consider running an online giveaway. Thanks to WordPress contest plugins, you can easily use these events...
WordPress Posts and Pages are the two legs on which the platform stands. Without them, you wouldn’t have a canvas to read or write or publish at all. WordPress Posts are the regular, new content that you publish to your site. These are what readers see marked as New!...
Countdown timers are a great way to inform your visitors of when an event will take place. They’re great for showing when something will be available, go on sale, or when a website will be ready for all to see. They’re also great for adding urgency to a sale, which is...
Instagram just launched its newest feature, Instagram Reels, in August 2020. It’s a direct competitor to short-form video platform TikTok. Content creators can use Reels to make 15-second-long videos that can play in the Explore feed, on the main Instagram feed, or in...
Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens...
The holidays are approaching, and now is a great time to revisit your marketing strategy. This is a great time of year to attract new customers to your business. It’s also a fantastic time to bring back existing customers. You can do all this through an effective...
Better Responsive Previews Preview Your Designs On Different Devices And Customize Your View Modes Today we are excited to announce the new and improved responsive preview system for Divi. Now it’s much easier to see how your website will look on different devices and...
If you run a Facebook group with a sizable following, there are several ways you can monetize it. You could try affiliate marketing or direct users to your own landing pages, just to name a few examples. However, sending your followers away from Facebook can be...
Once you have a few podcast episodes in the can, and you’re ready to unleash them onto the world, you have just one step left: submitting your show for distribution across the myriad of podcast directories out there. While there are pretty much an infinite number of...
Social media is a cornerstone of digital marketing, and Facebook is the largest platform on the web. It may play a vital role in sending traffic to your website. If that’s the case, having your URL blocked on Facebook could really throw a wrench in your strategy....
Icons are a popular feature in web design. When chosen carefully and used wisely, they can help you quickly and clearly communicate key information to visitors. However, accessing icon libraries can get expensive, especially if you use more than one. As such, you’ll...
We’ve talked about the Canva photo editor in the past. It’s a free-to-use graphics editor that enables you to create and tweak anything from logos to infographics, social media posts, and more. Although Canva isn’t what we’d call a “professional” photo editor, it is...
Podcasting is big business these days. But it hasn’t always been. When the term first originated, and for many years afterward, very few people knew what it meant. And even if they did, knowing how to listen to one might not be in their skillset. Today, however,...
When it comes to marketing, knowing who you’re talking to is critical to brand success. If you’re not yet sure how to find your target audience, this knowledge is critical for the success of your marketing campaigns. If you don’t know who you’re addressing, you will...
Whether you’re launching your first website or working on growing an existing one, your domain name is a central factor. It’s important from a technical standpoint in that it makes it easy for users to access your site, but it’s also essential to your digital brand....
Running a domain name auction can be a smart way to recoup some of the costs of registering a web address you no longer want or need. However, this process isn’t one you’re likely to be familiar with unless you’re already in the business of flipping websites....
If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is...
Even though the old saying is that you should never judge a book by its cover, people do. The same thing happens to podcasts. Potential listeners judge the quality and colors and composition that make up your podcast cover art before they ever hear a second of your...
Not everyone has the luxury of sitting down beside their podcast co-host or interviewee when it’s time to record. While it’s fantastic to be in a studio and being able to react to and with them side-by-side, unless you’re one of a very lucky few, you need to find a...
As social media platforms become more crowded, organic reach typically decreases. Paid social media advertising helps you reach your target audience directly. Paying for ads also means you’ll reach your audience more quickly. Social media advertising serves to:...
Having an idea for an online boutique is just the first step of the process – albeit a crucial and exciting one. Knowing what you want to sell is only the beginning. There’s so much to consider after that when it comes to how to start an online boutique, and if you...
For the uninitiated, cookies are not just a sweet culinary treat. They are also pieces of data that are essential to your daily browsing activities. HyperText Transfer Protocol (HTTP) cookies ensure a seamless web experience, often without the user’s knowledge....
Optimizing your website’s images is no small task. Not only do you need to make sure their file sizes are manageable to prevent long page loading times, but they also present many opportunities to improve your Search Engine Optimization (SEO) that are easy to...
Images and screenshots are a key element in any WordPress blog. In particular, screenshots enable you to highlight key aspects of other pages. However, it can be a hassle to take the perfect browser screenshots and add them to your posts. While you can get the job...
Traditionally, sticky menus are visible at the top (or bottom) of a page the moment the page loads. However, building a sticky CTA menu as the user scrolls down the page can be a creative and effective way to keep those important CTAs clickable at all times. In some...
The WordPress taxonomy gets a bad rap. It’s often misunderstood and misused (and that’s if the feature is used at all). But being able to set up custom WordPress taxonomies is your new secret weapon. Using them, you can provide a fantastic user experience for your...
Brands often seek to uncover their archetype as a way to define who they are and what they stand for – to the company itself and to outsiders. Your brand’s archetypal qualities will be the ones that are most developed and fundamental to your company. They’ll answer...
Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Gamification in digital marketing is a concept many brands are integrating into their marketing strategy to boost audience engagement and brand awareness. Games, apps, and...
First impressions matter. As such, choosing good usernames can strengthen your branding and attract new visitors to your social media accounts. At the same time, you should ensure that your username and password are secure to minimize the risk of being hacked. It can...
Sliders are an excellent way to create a memorable visual experience for your visitors. Therefore, they’re especially useful if your website features a lot of videos and images. However, given the abundance of WordPress slider plugins on the market it can be...
Several laws regulate the way that you track and store user information. Since most WordPress websites track data in one way or another, that means you need to understand how cookie consent works and how to implement it. We’ve talked about cookie consent in the past....
Your brand’s logo has to live in umpteen different places, from a tiny favicon on your website to an enormous billboard on a busy highway. Even within your website, there are different locations for your logo to go, and in varying orientations and sizes. And every...
Did you know that the average person spends 13 hours a week processing and managing an email inbox? With employees being constantly bombarded by emails, the whopping 13 hours seem like a lot of wasted time. So, how do you reduce the inbox overload without getting...
A non-compete agreement is a legally binding contract between two parties where one agrees not to directly compete with the other. Competition can mean designing, developing, or publishing any content for another company that they wrote under contract with you. It can...
Is your brand mobile-friendly? Mobile optimization is more important than ever. In fact, the world has seen a 220% increase in mobile device use over the last seven years. If you want your brand to reach this tremendous number of mobile users, then you should consider...
As the online world becomes louder and more crowded, it’s becoming more important to practice authenticity in marketing. Beyond products and services, audiences want to connect with the brands they love on a deeper level. Brands that practice authenticity in marketing...
Speed is at the top of every website owner’s wishlist. The faster the site, the better user experience, which leads to more conversions. Also, Google ranks pages that load more quickly higher in search results. So you have a good reason to eke out every last...
Good CRM (Customer Relationship Management) software can help manage many aspects of a business, such as scheduling appointments, management through digital calendars, organizing contacts in easy-to-access databases, email marketing, project management, tracking...
Use any SEO plugin or service, and you will always be looking at “keywords” or “key phrases.” In general, these are 1-3 words that you want to rank for in search engines. When someone types in a query like workout, you want your fitness site to show up, for example....
The podcasting boom isn’t slowing down anytime soon, and almost everyone behind the microphone wants to make the big bucks through their podcast. With podcasting being a billion-dollar industry, why not? Enter: Podcorn. A podcast sponsorship marketplace where...
The internet is a completely different space than it was 20 years ago. If you remember the days of GeoCities and Angelfire, then you probably have seen first-hand how terrible keyword stuffing is and why it’s to be avoided. Similarly, anyone who spent time online...
When it comes to business, how important is it to trust your gut feeling? The idea of trusting your gut in business trends from time to time. But the question is, does intuition have a place in your decision-making process? If you’re not familiar with the idea of a...
Using images on your website is critical to attracting viewers or customers. As important as the visual is, the size of the image file matters too. For the images you choose to compliment your content and not distract from it, you should format them to work with your...
Web servers are at the core of the internet. Without web server software such as Apache and NGINX, the web would be nothing like what we see today. However, they’re not interchangeable. To know which of those two options – Apache vs NGINX – is best for you, you need...
Mail Exchange (MX) records are a unique type of entry in the Domain Name System (DNS). Thanks to DNS records, when you receive an email for a custom address, the system knows precisely where to route it. As such, setting them correctly and changing them when needed is...
We’ve previously talked about how the Domain Name System (DNS) works, but this isn’t the whole picture. There are lots of additional cogs that make up the wheel, and so far we haven’t discussed some of the most common elements, such as CNAME records. For this article,...
WordPress is a highly adaptable Content Management System (CMS). Although it was originally built for blogging, people now use it to create all kinds of websites, including e-commerce stores, portfolios, and more. Depending on your goals, you may find that the default...
If you’ve ever been completely taken with a font your saw on a website, you may have wondered how to discover what it’s called so you can use it in your own content. Quality typography can improve your visitors’ reading experiences, so it may be worth making an effort...
If you run a website, you’ll likely run into the occasional error. Most originate either at the server or application level (within WordPress). However, sometimes you’ll run into an error such as “DNS_PROBE_FINISHED_NXDOMAIN” which stems from your computer settings....
Nameservers save your users the mental effort of remembering the numbers that form your IP address. Instead, they can use intuitive domain names to remember and bookmark your site. Although the purpose of a nameserver is relatively easy to grasp, it’s wise to...
The navigation menu is one of the most important elements of your website. Without it, your visitors will not be able to get to the content they need, won’t understand what content you offer, and will generally exist in a state of confusion regarding your site....
People are spending more time consuming online content than ever before. That’s why content marketing is a universal way to boost brand awareness and expand customer reach. Yet, when designing content marketing strategies, marketers rarely consider web design. Here’s...
The Domain Name System, or DNS, is what enables us to navigate the web using easy-to-remember domain names. It ties the various parts of the internet together and helps facilitate communication between them. However, the DNS and its components can be confusing,...
No matter what kind of website you run, you’re doing to be digging into data somehow. Most likely, that will either be through the Jetpack plugin and its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down...
Instagram has become one of the most popular social media platforms in the world, garnering over 140 million Instagram users in the United States and over a billion users worldwide. With this in mind, it’s likely that savvy website builders will want to leverage some...
If there’s one feature about WordPress that sets it apart from other content management systems (CMS) out there, it’s customization. Custom fields in WordPress are a built-in part of the CMS that lets you expand not only the meta-data and information you display, but...
Google PageRank may seem like an outdated concept. Since the public scores are no longer visible in search engine toolbars, it’s easy to assume that this metric no longer matters for Search Engine Optimization (SEO). However, it still influences your content’s...
Instagram is an excellent way to reach a younger demographic. However, using the platform can be time-consuming as you can’t add content from its desktop version. Instead, you have to transfer any files to your mobile device each time you want to create a post. This...
Link building may be a big part of your SEO strategy, but not every website that links back to your site is beneficial. Google can penalize websites associated with shady or low-quality sites. So, if one of those sites links to your site, you could be in trouble, at...
When you think about managed WordPress hosting, hopefully Pressable comes to mind. If not, we’re going to walk you through some of the reasons we think it should. Not only is Pressable run and hosted by the team at Automattic (folks behind WordPress itself), the whole...
Social messaging apps are great for engaging with your audience and providing customer service to users who need it. Messaging apps can provide a more personal touch for audience members who have questions or need assistance from you or a member of your customer...
Posting to Instagram is relatively simple, right? You take a photo, make a video or design a graphic, then throw it up on your profile along with a caption and a few relevant hashtags. With such an uncomplicated (and fun) social platform, why bother with an Instagram...
A progressive web app (PWA) is a tool that can help boost your marketing. PWAs can increase brand awareness, improve user engagement, and deliver exclusive, brand-specific content and functionality. A PWA improves the brand experience for users who might otherwise...
Instagram is an excellent way to increase your brand awareness. You can even differentiate your content and post different images on each channel. However, featuring multiple Instagram feeds on your website can be tricky. Smash Balloon is a handy plugin that will help...
Marketing automation platforms can help you streamline your business in powerful ways. Many of the tasks involved in growing your business online can be repetitive, tedious, and time-consuming. Automating these tasks will ensure important tasks get done efficiently...
Lead generation is your doorway to earning more money. Without a regular (and, hopefully, increasing) flow of customers, your business won’t survive. There’s a lot of competition out there, though — a lot. And to stand up to it, you have to (1) know where to find a...
There are a lot of email marketing services you can choose from as a WordPress user. Although many are fantastic, they also force you to leave the WordPress admin space. To design and send emails, you have to log into another platform and learn how to use it. That’s...
So you’ve decided to create your website in WordPress – that’s great! Once of the very first things you’ll need to understand is the difference between WordPress pages vs posts. Beginners may find these terms and the related features confusing, as they are similar in...
Digital marketing requires a number of working, moving parts in order to be successful. Automating tasks, including your ad buying, is one of the most important aspects of streamlining your business operations. Programmatic advertising can help you take a large...
Email marketing is not just about the perfect subject line and personalized emoji. The layout also has a huge impact on conversions inside your email funnels. In this article, we’ll look at 11+ email layout examples to improve your funnel’s performance according to...
Are you interested in boosting engagement across your brand’s online platforms? Interactive content can help you liven up your online presence and boost your marketing strategy. Using interactive marketing content can help you keep your current audience engaged, as...
Every business, big or small, needs a branding strategy. A big part of that is your logo. Sure, branding experts say that “your brand is not your logo” but also, a brand without a log isn’t a brand. It’s very true that a brand is much more than a visual icon or...
Price skimming is a business strategy for pricing goods and services. When introduced to the market, the good or service is priced at a higher-than-usual price and then lowered incrementally over time. The “skimming” refers to skimming off of customers willing to meet...
Photographs are perhaps the best way to show off the products and services you sell. However, pictures – and even video – sometimes aren’t enough for users to make a decision. Sometimes, you need to go a step further, such as adding interactive images to your...
Audacity is one of the top audio editing apps available today. Part of the reason for that, is that it’s free to download and use because it’s open source. The other part is that it’s powerful and fully capable of putting together professional audio just as well as...
The Facebook Debugger is a tool that enables you to analyze and troubleshoot OpenGraph tags for any of your pages. Using the Debugger, you can quickly zero in on the source of errors within your social media rich snippets. Since social media, and Facebook itself, are...
Every single person on the internet has run into some HTTP error codes at some point. Whether that’s a 404 not found, a 403 forbidden, or a more obscure 504 or 508, these things pop up occasionally for everyone. And everyone needs to know how to deal with them. Some...
Adding an author box to your WordPress posts is a simple yet effective way of increasing the legitimacy and appeal of your blog. Although WordPress lets you add an author’s name and bio to user profiles, some themes provide limited – if any – options for customizing...
We’ve all been there… A website you are designing looks great on your laptop, phone and tablet. But then someone shows you a screenshot of what the site looks like on their device and you just want to cry. What probably happened is that they are on a screen with a...
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