For the uninitiated, cookies are not just a sweet culinary treat. They are also pieces of data that are essential to your daily browsing activities. HyperText Transfer Protocol (HTTP) cookies ensure a seamless web experience, often without the user’s knowledge....
Optimizing your website’s images is no small task. Not only do you need to make sure their file sizes are manageable to prevent long page loading times, but they also present many opportunities to improve your Search Engine Optimization (SEO) that are easy to...
Images and screenshots are a key element in any WordPress blog. In particular, screenshots enable you to highlight key aspects of other pages. However, it can be a hassle to take the perfect browser screenshots and add them to your posts. While you can get the job...
Traditionally, sticky menus are visible at the top (or bottom) of a page the moment the page loads. However, building a sticky CTA menu as the user scrolls down the page can be a creative and effective way to keep those important CTAs clickable at all times. In some...
The WordPress taxonomy gets a bad rap. It’s often misunderstood and misused (and that’s if the feature is used at all). But being able to set up custom WordPress taxonomies is your new secret weapon. Using them, you can provide a fantastic user experience for your...
Brands often seek to uncover their archetype as a way to define who they are and what they stand for – to the company itself and to outsiders. Your brand’s archetypal qualities will be the ones that are most developed and fundamental to your company. They’ll answer...
Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Gamification in digital marketing is a concept many brands are integrating into their marketing strategy to boost audience engagement and brand awareness. Games, apps, and...
First impressions matter. As such, choosing good usernames can strengthen your branding and attract new visitors to your social media accounts. At the same time, you should ensure that your username and password are secure to minimize the risk of being hacked. It can...
Sliders are an excellent way to create a memorable visual experience for your visitors. Therefore, they’re especially useful if your website features a lot of videos and images. However, given the abundance of WordPress slider plugins on the market it can be...
Several laws regulate the way that you track and store user information. Since most WordPress websites track data in one way or another, that means you need to understand how cookie consent works and how to implement it. We’ve talked about cookie consent in the past....
Your brand’s logo has to live in umpteen different places, from a tiny favicon on your website to an enormous billboard on a busy highway. Even within your website, there are different locations for your logo to go, and in varying orientations and sizes. And every...
Did you know that the average person spends 13 hours a week processing and managing an email inbox? With employees being constantly bombarded by emails, the whopping 13 hours seem like a lot of wasted time. So, how do you reduce the inbox overload without getting...
A non-compete agreement is a legally binding contract between two parties where one agrees not to directly compete with the other. Competition can mean designing, developing, or publishing any content for another company that they wrote under contract with you. It can...
Is your brand mobile-friendly? Mobile optimization is more important than ever. In fact, the world has seen a 220% increase in mobile device use over the last seven years. If you want your brand to reach this tremendous number of mobile users, then you should consider...
As the online world becomes louder and more crowded, it’s becoming more important to practice authenticity in marketing. Beyond products and services, audiences want to connect with the brands they love on a deeper level. Brands that practice authenticity in marketing...
Speed is at the top of every website owner’s wishlist. The faster the site, the better user experience, which leads to more conversions. Also, Google ranks pages that load more quickly higher in search results. So you have a good reason to eke out every last...
Good CRM (Customer Relationship Management) software can help manage many aspects of a business, such as scheduling appointments, management through digital calendars, organizing contacts in easy-to-access databases, email marketing, project management, tracking...
Use any SEO plugin or service, and you will always be looking at “keywords” or “key phrases.” In general, these are 1-3 words that you want to rank for in search engines. When someone types in a query like workout, you want your fitness site to show up, for example....
The podcasting boom isn’t slowing down anytime soon, and almost everyone behind the microphone wants to make the big bucks through their podcast. With podcasting being a billion-dollar industry, why not? Enter: Podcorn. A podcast sponsorship marketplace where...
The internet is a completely different space than it was 20 years ago. If you remember the days of GeoCities and Angelfire, then you probably have seen first-hand how terrible keyword stuffing is and why it’s to be avoided. Similarly, anyone who spent time online...
When it comes to business, how important is it to trust your gut feeling? The idea of trusting your gut in business trends from time to time. But the question is, does intuition have a place in your decision-making process? If you’re not familiar with the idea of a...
Using images on your website is critical to attracting viewers or customers. As important as the visual is, the size of the image file matters too. For the images you choose to compliment your content and not distract from it, you should format them to work with your...
Web servers are at the core of the internet. Without web server software such as Apache and NGINX, the web would be nothing like what we see today. However, they’re not interchangeable. To know which of those two options – Apache vs NGINX – is best for you, you need...
Mail Exchange (MX) records are a unique type of entry in the Domain Name System (DNS). Thanks to DNS records, when you receive an email for a custom address, the system knows precisely where to route it. As such, setting them correctly and changing them when needed is...
We’ve previously talked about how the Domain Name System (DNS) works, but this isn’t the whole picture. There are lots of additional cogs that make up the wheel, and so far we haven’t discussed some of the most common elements, such as CNAME records. For this article,...
WordPress is a highly adaptable Content Management System (CMS). Although it was originally built for blogging, people now use it to create all kinds of websites, including e-commerce stores, portfolios, and more. Depending on your goals, you may find that the default...
If you’ve ever been completely taken with a font your saw on a website, you may have wondered how to discover what it’s called so you can use it in your own content. Quality typography can improve your visitors’ reading experiences, so it may be worth making an effort...
If you run a website, you’ll likely run into the occasional error. Most originate either at the server or application level (within WordPress). However, sometimes you’ll run into an error such as “DNS_PROBE_FINISHED_NXDOMAIN” which stems from your computer settings....
Nameservers save your users the mental effort of remembering the numbers that form your IP address. Instead, they can use intuitive domain names to remember and bookmark your site. Although the purpose of a nameserver is relatively easy to grasp, it’s wise to...
The navigation menu is one of the most important elements of your website. Without it, your visitors will not be able to get to the content they need, won’t understand what content you offer, and will generally exist in a state of confusion regarding your site....
People are spending more time consuming online content than ever before. That’s why content marketing is a universal way to boost brand awareness and expand customer reach. Yet, when designing content marketing strategies, marketers rarely consider web design. Here’s...
The Domain Name System, or DNS, is what enables us to navigate the web using easy-to-remember domain names. It ties the various parts of the internet together and helps facilitate communication between them. However, the DNS and its components can be confusing,...
No matter what kind of website you run, you’re doing to be digging into data somehow. Most likely, that will either be through the Jetpack plugin and its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down...
Instagram has become one of the most popular social media platforms in the world, garnering over 140 million Instagram users in the United States and over a billion users worldwide. With this in mind, it’s likely that savvy website builders will want to leverage some...
If there’s one feature about WordPress that sets it apart from other content management systems (CMS) out there, it’s customization. Custom fields in WordPress are a built-in part of the CMS that lets you expand not only the meta-data and information you display, but...
Google PageRank may seem like an outdated concept. Since the public scores are no longer visible in search engine toolbars, it’s easy to assume that this metric no longer matters for Search Engine Optimization (SEO). However, it still influences your content’s...
Instagram is an excellent way to reach a younger demographic. However, using the platform can be time-consuming as you can’t add content from its desktop version. Instead, you have to transfer any files to your mobile device each time you want to create a post. This...
Link building may be a big part of your SEO strategy, but not every website that links back to your site is beneficial. Google can penalize websites associated with shady or low-quality sites. So, if one of those sites links to your site, you could be in trouble, at...
When you think about managed WordPress hosting, hopefully Pressable comes to mind. If not, we’re going to walk you through some of the reasons we think it should. Not only is Pressable run and hosted by the team at Automattic (folks behind WordPress itself), the whole...
Social messaging apps are great for engaging with your audience and providing customer service to users who need it. Messaging apps can provide a more personal touch for audience members who have questions or need assistance from you or a member of your customer...
Posting to Instagram is relatively simple, right? You take a photo, make a video or design a graphic, then throw it up on your profile along with a caption and a few relevant hashtags. With such an uncomplicated (and fun) social platform, why bother with an Instagram...
A progressive web app (PWA) is a tool that can help boost your marketing. PWAs can increase brand awareness, improve user engagement, and deliver exclusive, brand-specific content and functionality. A PWA improves the brand experience for users who might otherwise...
Instagram is an excellent way to increase your brand awareness. You can even differentiate your content and post different images on each channel. However, featuring multiple Instagram feeds on your website can be tricky. Smash Balloon is a handy plugin that will help...
Marketing automation platforms can help you streamline your business in powerful ways. Many of the tasks involved in growing your business online can be repetitive, tedious, and time-consuming. Automating these tasks will ensure important tasks get done efficiently...
Lead generation is your doorway to earning more money. Without a regular (and, hopefully, increasing) flow of customers, your business won’t survive. There’s a lot of competition out there, though — a lot. And to stand up to it, you have to (1) know where to find a...
There are a lot of email marketing services you can choose from as a WordPress user. Although many are fantastic, they also force you to leave the WordPress admin space. To design and send emails, you have to log into another platform and learn how to use it. That’s...
So you’ve decided to create your website in WordPress – that’s great! Once of the very first things you’ll need to understand is the difference between WordPress pages vs posts. Beginners may find these terms and the related features confusing, as they are similar in...
Digital marketing requires a number of working, moving parts in order to be successful. Automating tasks, including your ad buying, is one of the most important aspects of streamlining your business operations. Programmatic advertising can help you take a large...
Email marketing is not just about the perfect subject line and personalized emoji. The layout also has a huge impact on conversions inside your email funnels. In this article, we’ll look at 11+ email layout examples to improve your funnel’s performance according to...
Are you interested in boosting engagement across your brand’s online platforms? Interactive content can help you liven up your online presence and boost your marketing strategy. Using interactive marketing content can help you keep your current audience engaged, as...
Every business, big or small, needs a branding strategy. A big part of that is your logo. Sure, branding experts say that “your brand is not your logo” but also, a brand without a log isn’t a brand. It’s very true that a brand is much more than a visual icon or...
Price skimming is a business strategy for pricing goods and services. When introduced to the market, the good or service is priced at a higher-than-usual price and then lowered incrementally over time. The “skimming” refers to skimming off of customers willing to meet...
Photographs are perhaps the best way to show off the products and services you sell. However, pictures – and even video – sometimes aren’t enough for users to make a decision. Sometimes, you need to go a step further, such as adding interactive images to your...
Audacity is one of the top audio editing apps available today. Part of the reason for that, is that it’s free to download and use because it’s open source. The other part is that it’s powerful and fully capable of putting together professional audio just as well as...
The Facebook Debugger is a tool that enables you to analyze and troubleshoot OpenGraph tags for any of your pages. Using the Debugger, you can quickly zero in on the source of errors within your social media rich snippets. Since social media, and Facebook itself, are...
Every single person on the internet has run into some HTTP error codes at some point. Whether that’s a 404 not found, a 403 forbidden, or a more obscure 504 or 508, these things pop up occasionally for everyone. And everyone needs to know how to deal with them. Some...
Adding an author box to your WordPress posts is a simple yet effective way of increasing the legitimacy and appeal of your blog. Although WordPress lets you add an author’s name and bio to user profiles, some themes provide limited – if any – options for customizing...
We’ve all been there… A website you are designing looks great on your laptop, phone and tablet. But then someone shows you a screenshot of what the site looks like on their device and you just want to cry. What probably happened is that they are on a screen with a...
Website redesigns tend to be a pain in the side for many web developers, especially if they’ve never heard of GDD. Here are some reasons why: The content takes too much time to update and finalize The budget is never enough The allotted time is never enough There’s...
You may have experienced occupational burnout if you: Felt depleted of energy or exhausted when thinking of going to work Mentally distanced yourself from your work, or felt cynical or negative toward your job Felt ineffective, unsupported, or inefficient in your role...
Do you have a business that serves customers in a specific location? If so, geofencing marketing can help you target the right audience. Geofencing helps marketers draw borders around the locations that see their paid ads online. It serves to attract customers to a...
Are you looking for deeper insights into your audience’s behaviors, intent, and journey? Incorporating deep learning for marketing into your strategy could help you better understand and personalize your customers’ buying experience. Curious about what deep learning...
Lack of motivation in the workplace can be a sign that workers’ needs are not being met. In this article we’ll look at Maslow’s Hierarchy of Needs, a popular motivational theory of addressing human needs with the goal of finding self-fulfillment. We will look at how...
Even if you aren’t familiar with the phrase anchor text, you have almost certainly used it. Anchor text is the actual text you click on for a link, whether it is click here, check this out, or a keyword that indicates that you’re navigating to a list of the best code...
Looking to make your marketing efforts more personal and conversational for your customers? Conversational marketing might be the perfect way to shift your marketing strategy. Conversational marketing is a marketing approach based on customer feedback. It utilizes...
Personalized marketing is marketing that’s targeted to an individual customer’s needs. This strategy goes beyond inputting a buyer’s name in your email software. Instead, it’s meant to follow your customer through each stage of your sales funnel. Consumers respond...
Does your brand have a signature sound? Has your brand developed an original sound effect, song, or jingle that your customers are meant to associate with your product or service? If so, you’ve engaged in sonic branding. Sonic branding isn’t quite as well-known as the...
The internet is always changing. Sites like archive.org are specifically designed to keep track of those changes. In order to facilitate the organic nature of the net, HTTP status codes 301 and 302 were developed to make sure that if you changed sites or needed to...
Search engines are any website’s lifeblood. No matter how well-planned and effective your social strategies are, if your site isn’t prominent in search results, your business and brand will have a hard time (if not an impossible one) growing. One of the most important...
There are a lot of ways you can secure your data online. If you want to be pro-active, two of the best solutions you can use are a proxy server or a Virtual Private Network (VPN). However, to choose between a proxy vs a VPN, you need to understand how both options...
A Scalable Vector Graphic (SVG) is a unique type of image format. Unlike other varieties, SVGs don’t rely on unique pixels to make up the images you see. Instead, they use ‘vector’ data. By using SVGs, you get images that can scale up to any resolution, which comes in...
Pinpointing the best marketing strategy for your business is always a goal worth achieving. The best process to get there will depend on your overall marketing knowledge and how you implement it. One of the most important aspects to tackle early on is knowing the...
Every day, browsing the web becomes a little less private. Websites and apps monitor basically everything you do, which pushes more and more people towards finding ways to retain their privacy. Proxy servers are one of the many options you can use to protect your...
As is often the case, typing the wrong URL will find you confronted with an error that says the page you’re looking for isn’t there – a classic 404 error. Trying again later may see you finally get to the page you were originally after. However, if the page has been...
Do you want to maximize your e-commerce store’s online presence? Shoppable posts will get your products in front of more potential customers. Shoppable posts allow brands to list products on social media posts. Users scrolling through the feed can find, tap, and...
Seeing the “err_too_many_redirects” message in your browser while trying to view your WordPress site can be both confusing and concerning. This error prevents users from viewing your content, which can lead to missed opportunities for conversions and revenue...
As you may know, WordPress is capable of sending basic transactional emails out of the box. However, a lot of web hosts don’t support that functionality or offer email capabilities at all. To get around this issue, you have to rely on third-party transactional email...
Otter.ai is an artificial intelligence (AI) program designed to record, extract, and transcribe audio in real time. It’s great for speech-to-text dictation, recording meetings, and generating transcripts of audio and video recordings. Otter voice notes are a useful...
Augmented reality for marketing utilizes AR technology to connect with shoppers on a more personal level, allowing them to “experience” a product virtually before they purchase. AR apps can pair with a number of different products and brand experiences, from cosmetics...
Unsplash is one of the most popular sources for free images on the net. Unsplash has millions of professional quality images that are free to use in your commercial and non-commercial projects with or without attribution. This makes Unsplash popular with WordPress...
Connection errors are bound to happen to everyone who uses the internet. At some point, the traffic slows to a crawl and the data just doesn’t go through. Whether that’s trying to submit a credit card number that just won’t go through, playing an online game where...
Have you ever seen a gadget, piece of clothing, appliance, or piece of furniture online–only to meet dead ends when searching for a place to purchase it? If this scenario sounds familiar, visual search is the solution. And, if you sell physical products, incorporating...
Every business, big or small, needs a social media presence. That’s why a social media scheduler is so important. But when it comes to choosing the right one, it’s all about what the tool can do for you and if it fits your needs. You might have seen MeetEdgar while...
You are probably familiar with the HTTP 404 error. It’s when the page or document you’ve requested can’t be found. But what about when you get an HTTP error 400, where you’re given the bad request message? That one is a bit trickier, but not anything to worry about....
The web is full of sites that need design accents related to time (speed optimization, upcoming events, etc.). In most cases, a clock icon or graphic can work great. But, creating an animated clock design will definitely give a unique “spin” to the design of your...
Adding a Reading Progress Bar (or scroll indicator) to your blog post template is a smart way to showcase a user’s reading progress for a given article. The idea is to display a fixed progress bar at the top of the post that directly correlates with the user’s scroll...
No matter how big or small your blog is, you want it to perform well. For a blog to have success, it needs high volume traffic. To perform even better, it also needs engagement. To help you out, we’ve put together a list of the best types of blog posts that generate...
Logos are arguably the most powerful element of your branding. Some business logos are known globally, partly because of the strength of their designs and of the brands behind them. Using a logo making website can help you come up with amazing designs in a matter of...
MemberPress is a membership plugin for WordPress that makes it easy to restrict access to your content. This allows you to create content for paying members only. The MemberPress Divi add-on integrates with Divi’s rows to protect MemberPress content. In this article,...
One of the reasons we all love the WordPress theme and plugin ecosystem is because of how varied and thriving it is. However, that variety can create some issues when choosing a theme for your site. With literally thousands of themes to choose from, both free and...
When creating your global header, chances are high you’re going to include a blog menu item. If you don’t have many blog post categories on your website, going for one blog menu item might be enough. However, if you have a set of different categories and you want to...
Introducing Divi Presets The New Way To Build Websites With Divi Today we are excited to introduce Divi Presets, the new class-based design system that will change the way you design Divi websites forever. When you customize the style of a Divi module, row or section...
The company was ranked among the most effective agencies to help improve online visibility WASHINGTON, DC – Digital.com, a leading independent review website for small business online tools, products, and services, has named Ask the Egghead, Inc. to its list of best...
The company was ranked among the most trusted agencies to design and build professional websites! WASHINGTON, DC – Digital.com, a leading independent review website for small business online tools, products, and services, has named Ask the Egghead, Inc. to its list of...
A lot of websites use Simple Mail Transfer Protocol (SMTP) to handle transactional emails. Most Email Service Providers (ESPs) offer SMTP support, so finding solutions with this in mind should be simple. However, quality can sometimes be an issue – something not...
WordPress enables you to send a broad range of transactional emails right out of the box. These include messages for user registration, password resets, and much more. However, the emails don’t always arrive as intended, and while it’s not WordPress’ fault, it’s...
Check out a great article on the importance of online directories on UpCity. Ask the Egghead’s Chief Egghead, Steven May was interviewed for the article and is quoted in it. While you may hear an online directory listing compared to a digital version of Yellow...
There’s a running joke among programmers that software development is 10-20% knowing how to code and 80-90% knowing how to search the internet for an answer or code snippet. Thankfully, lots of people post those code snippets on their websites for others to use and...
Running a business – whether it’s an entirely online enterprise or a brick-and-mortar store with a supplementary e-commerce site – requires the maintenance of numerous tasks. It would quickly become overwhelming to try and manage all of these responsibilities...
No one can deny the hold that WooCommerce has on the WordPress ecosystem. As a free ecommerce platform that’s relatively user-friendly, WooCommerce has earned its place at the top of the food chain. Because of that popularity, companies like Yith have been able create...
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