Want your website to rank higher on Google, but feel overwhelmed by all the technical jargon? You’re not alone. Many small business owners believe that improving SEO (Search Engine Optimization) requires deep technical knowledge — but that’s not true.
With a few simple, actionable steps, you can make a real difference in your website’s visibility, no coding degree required.
At Ask the Egghead, we specialize in helping businesses like yours get the traffic and results they deserve — without the stress. Here’s how you can start improving your website’s SEO today.
1. Focus on Your Content First
The number one rule of SEO is simple: create helpful, high-quality content for your audience. Search engines like Google reward sites that consistently publish valuable information.
Start by answering the most common questions your customers ask. Create blog posts, FAQs, or service pages that directly address those needs.
You do not need to write a novel. Even short, well-organized posts that focus on one main idea can make a big impact.
Quick Tip: Use your main keyword naturally in the title, first paragraph, and at least one heading.
2. Use Clear, Descriptive Page Titles
Your page title is one of the first things Google and your visitors see. Make sure it clearly describes what the page is about.
For example, instead of a vague title like “Home,” use “Affordable Web Design for Small Businesses.”
Clear titles help search engines understand your content faster and help potential customers click on your link instead of your competitor’s.
3. Optimize Your Images
Large, unoptimized images can slow down your website dramatically, and speed is a major factor for SEO rankings.
Before uploading any image, resize it properly and compress it to reduce its file size without losing quality.
Also, always add descriptive “alt text” to your images. This not only helps with accessibility but gives Google more information about your page.
Quick Tip: Describe what the image is about, like “Custom WordPress design for small businesses” instead of just “Image123.jpg.”
4. Build Internal Links
Linking your pages together helps both users and search engines. If someone is reading a blog post, guide them to your related services or additional articles through links.
Internal linking builds a natural web of information, which helps Google crawl your site more easily and improves your overall SEO strength.
Example: If you mention “WordPress Hosting” in a post, link it directly to your WordPress hosting service page.
5. Make Sure Your Website is Mobile-Friendly
More than 60% of website traffic now comes from mobile devices. If your site looks bad or loads slowly on phones and tablets, your rankings will suffer.
Responsive design ensures that your site automatically adjusts to different screen sizes.
If you are not sure whether your site is mobile-friendly, Google offers a free Mobile-Friendly Test you can use.
Quick Tip: A clean, minimal design usually performs better across all devices.
6. Claim and Optimize Your Google Business Profile
For local businesses, setting up and verifying a Google Business Profile can dramatically boost your visibility.
It helps your site show up in “near me” searches and Google Maps. Make sure your profile includes your correct address, phone number, business hours, website URL, and a few high-quality photos.
Encourage happy customers to leave positive reviews, as they are a strong trust signal for both users and search engines.
Keep It Simple, Get Big Results
SEO is not about tricking Google or mastering complicated algorithms. It is about creating a fast, helpful, well-organized website that serves your audience.
Of course, if you want to skip the DIY guesswork, Ask the Egghead is ready to help.
Our web design and managed WordPress hosting services are built with SEO best practices baked right in, from mobile responsiveness to lightning-fast performance.
We can also guide you with content strategies and ongoing support so your site keeps climbing higher in search rankings month after month.
Want to take the stress out of SEO and start seeing real results?
Explore Our Services Now
