What Are Good Usernames and How to Create Them [Updated]

First impressions matter. As such, choosing good usernames can strengthen your branding and attract new visitors to your social media accounts. At the same time, you should ensure that your username and password are secure to minimize the risk of being hacked. It can...

How to Run a Domain Name Auction to Sell Your Website

Running a domain name auction can be a smart way to recoup some of the costs of registering a web address you no longer want or need. However, this process isn’t one you’re likely to be familiar with unless you’re already in the business of flipping websites....

Values-Based Marketing: What You Need to Know

Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens...

Why Your Brand Need Logo Variations

Every business, big or small, needs a branding strategy. A big part of that is your logo. Sure, branding experts say that “your brand is not your logo” but also, a brand without a log isn’t a brand. It’s very true that a brand is much more than a visual icon or...

6 Ways a Progressive Web App Can Boost Mobile Marketing

A progressive web app (PWA) is a tool that can help boost your marketing. PWAs can increase brand awareness, improve user engagement, and deliver exclusive, brand-specific content and functionality. A PWA improves the brand experience for users who might otherwise...