Lead generation is your doorway to earning more money. Without a regular (and, hopefully, increasing) flow of customers, your business won’t survive. There’s a lot of competition out there, though — a lot. And to stand up to it, you have to (1) know where to find a...
If there’s one feature about WordPress that sets it apart from other content management systems (CMS) out there, it’s customization. Custom fields in WordPress are a built-in part of the CMS that lets you expand not only the meta-data and information you display, but...
Web servers are at the core of the internet. Without web server software such as Apache and NGINX, the web would be nothing like what we see today. However, they’re not interchangeable. To know which of those two options – Apache vs NGINX – is best for you, you need...
Your brand’s logo has to live in umpteen different places, from a tiny favicon on your website to an enormous billboard on a busy highway. Even within your website, there are different locations for your logo to go, and in varying orientations and sizes. And every...
As social media platforms become more crowded, organic reach typically decreases. Paid social media advertising helps you reach your target audience directly. Paying for ads also means you’ll reach your audience more quickly. Social media advertising serves to:...
