If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is...
The holidays are approaching, and now is a great time to revisit your marketing strategy. This is a great time of year to attract new customers to your business. It’s also a fantastic time to bring back existing customers. You can do all this through an effective...
Large headers with a lot of navigation links can take up a lot of valuable real estate on your site (especially above the fold). That’s why menus that popup and slide-in are becoming more and more popular. Most of the time, menus that slide in to view stay above the...
As you may know, WordPress is capable of sending basic transactional emails out of the box. However, a lot of web hosts don’t support that functionality or offer email capabilities at all. To get around this issue, you have to rely on third-party transactional email...
A Scalable Vector Graphic (SVG) is a unique type of image format. Unlike other varieties, SVGs don’t rely on unique pixels to make up the images you see. Instead, they use ‘vector’ data. By using SVGs, you get images that can scale up to any resolution, which comes in...
